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Why Your CEO Just Doesn’t Get It

N2Growth Blog

The problem is most people don’t know what to look for in a leader, and according to a recent study by Chief Executive magazine many CEOs don’t seem to know what to look for either. If you’ve ever wondered why some CEOs seem disconnected, it might be worth putting the leadership traits they value under closer scrutiny.

CEO 365
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. The CEO of the future is going to have a broader experience than the current CEO.

Trends 352
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. A challenger strategy.

Brand 289
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Social Responsibility vs Marketing: The corporate struggle to do both

CEO Insider

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. The post Social Responsibility vs Marketing: The corporate struggle to do both appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021.

Marketing 121
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Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

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Quantum Marketing

Eric Jacobson

Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

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The Biggest Firms Are Most Likely To Commit Fraud

The Horizons Tracker

Financial securities fraud involves deliberate attempts to manipulate the financial markets, often by providing false information or otherwise misrepresenting the financial status of the firm. ” The analysis showed that Fortune 500 companies were four times as likely to commit fraud than their peers in the control group.