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Loyalty Beyond Reason Defined

Leading Blog

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. Researchers in Australia recently had an opportunity to explore the idea of brand devotion, identifying companies such as Nike, Volkswagen, Harley-Davidson and Louis Vuitton as having generated "cult-like" followings. Logic isn''t often a factor. Marketing'

Loyalty 281
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Being Working Class In “Elite” Professions

The Horizons Tracker

At the back end of last year, I wrote about the “class gap” that exists in many professions. Indeed, so pronounced is this gap that the Social Mobility Foundation mark November 14, as this is the effective date at which working-class employees stop earning compared to their peers.

Class 48
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How to Hold onto Your Customers in a Crisis

Leading Blog

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. I’ve observed companies panicking and doing anything they can to manage short-term cash—and destroying hard-earned relationships at lightning speed. Companies are making bad decisions for good reason.

Crisis 324
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First Look: Leadership Books for May 2023

Leading Blog

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Paychecks no longer buy loyalty, happiness, and effort. Chan Kim and Renée A.

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Prioritizing Staff Wellness: A Guide to a Healthier and Happier Workplace

Strategy Driven

Enriched Job Satisfaction: Prioritizing staff wellness within the workplace fosters a sense of job satisfaction among employees, which, in turn, bolsters retention rates and cultivates enduring loyalty. Promote Physical Health: Offer gym memberships or fitness classes as part of your employee benefits.

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Prioritizing Staff Wellness: A Guide to a Healthier and Happier Workplace

Strategy Driven

Enriched Job Satisfaction: Prioritizing staff wellness within the workplace fosters a sense of job satisfaction among employees, which, in turn, bolsters retention rates and cultivates enduring loyalty. Promote Physical Health: Offer gym memberships or fitness classes as part of your employee benefits.

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Make Your Company Customer-Centric – and Increase Profitability by a Whopping 75 Percent

Strategy Driven

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Even in this digital age, personal relationships are critical to building trust and loyalty with customers. Use these strategies to make your company customer-centric: 1.

Company 70