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Loyalty Beyond Reason Defined

Leading Blog

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. Researchers in Australia recently had an opportunity to explore the idea of brand devotion, identifying companies such as Nike, Volkswagen, Harley-Davidson and Louis Vuitton as having generated "cult-like" followings. Logic isn''t often a factor. Marketing'

Loyalty 281
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Being Working Class In “Elite” Professions

The Horizons Tracker

At the back end of last year, I wrote about the “class gap” that exists in many professions. Indeed, so pronounced is this gap that the Social Mobility Foundation mark November 14, as this is the effective date at which working-class employees stop earning compared to their peers.

Class 48
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How to Hold onto Your Customers in a Crisis

Leading Blog

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. I’ve observed companies panicking and doing anything they can to manage short-term cash—and destroying hard-earned relationships at lightning speed. Companies are making bad decisions for good reason.

Crisis 324
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Customer Loyalty – Marrying Ease With Humanity

Tanveer Naseer

They seek, and have come to expect, companies will make their lives easier and provide technological solutions that enable them to do business with you “on their terms” and in the context of their busy lives. But wait, didn’t I suggest that customer loyalty involves a marriage of some sort? So what is “wow” or “delight?”

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CPG Hiring Trends

N2Growth Blog

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Leaders are working on efficiencies to offset these challenges.

Trends 368
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First Look: Leadership Books for May 2023

Leading Blog

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Paychecks no longer buy loyalty, happiness, and effort. Chan Kim and Renée A.

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Make Your Company Customer-Centric – and Increase Profitability by a Whopping 75 Percent

Strategy Driven

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Even in this digital age, personal relationships are critical to building trust and loyalty with customers. Use these strategies to make your company customer-centric: 1. About the Author.

Company 70