Loyalty Beyond Reason Defined
Leading Blog
JULY 19, 2013
At Saatchi & Saatchi, we call it Loyalty Beyond Reason. Researchers in Australia recently had an opportunity to explore the idea of brand devotion, identifying companies such as Nike, Volkswagen, Harley-Davidson and Louis Vuitton as having generated "cult-like" followings. Logic isn''t often a factor. Marketing'
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