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Allen Adamson | Transforming What People Do To Gain Market Advantage

Tanveer Naseer

What do Uber, Apple, Netflix, and AirBnB share in common in terms of the successes they’ve achieved? And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor.

Marketing 130
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Plot Your Course

Lead Change Blog

So you go back to doing what you’ve been doing: the same thing, over and over—and it doesn’t get better or easier. You want to transform the business and make it what you’ve always envisioned, but to do that, you need a path that will get rid of this frustration once and for all. You can do this.

Course 222
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Revolutionise Your Career with Cutting-Edge IT Certification Courses

Strategy Driven

In today’s digital age, IT certification courses are more important than ever before. These courses provide individuals with the knowledge and skills required to excel in the fast-paced world of technology. Benefits of IT Certification: IT certification courses offer many benefits that can revolutionise your career.

Course 110
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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 263
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

It’s about a wildly successful company that went off course. Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO.

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Tips To Break Into The Airbnb Market

Strategy Driven

The Airbnb market is enormous, but there are no guarantees that you’ll be the next big thing. However, learning from other entrepreneurs who have succeeded in this space will increase your success chances. The best way to break into the Airbnb market is by finding undervalued properties. Look For Undervalued Properties.

Marketing 107