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Navigator Newsletter #180

Chart Your Course

There needs to be a system for decision-making and development of leaders and managers as well as the reinforcement of values, directions and performance expectations. Leaders in the organization serve as role models through their ethical behavior and personal involvement in planning, communicating and developing others. No excuses.

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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Greg Gaskey Named StrategyDriven Enterprises Chief Operations Officer

Strategy Driven

Executive leader brings hands-on management and operational experience to StrategyDriven’s Power & Utilities focused advisory services. “We are delighted to welcome Greg to StrategyDriven as our Chief Operations Officer,” says Nathan Ives, StrategyDriven Enterprises LLC President and Chief Executive Officer.

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6 Modern Business Growth Strategies Every Entrepreneur Should Know

Strategy Driven

Growth is a significant indicator that your business is on the right track and involves taking more risks, developing innovative ideas, and identifying the right audience. It takes a fair amount of research, and you would have to consider several factors, such as its proximity to your target market, among many others.

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Budget Development Best Practice 1 – Maintain Confidentiality During Budget Development

Strategy Driven

As such, they convey a great deal of information regarding the organization’s direction – its ongoing operations, market pursuits, future investments, and staffing levels. Therefore, managers should ensure an appropriate degree of budget confidentiality is maintained throughout the development process.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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CMI Singapore: Updates from the Board

Chartered Management Institute

Mellisa Patrick CMgr MCMI, CMI’s programme development manager, attended the event to engage with potential new partners, including universities, colleges, and technical and vocational education and training (TVET) providers. Newsletter More ways to get involved News Here you can find the latest news and updates from the CMI community.

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