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How to Hone Your Writing Voice as a Thought Leader

thoughtLEADERS, LLC

Mastering your unique voice in writing is key to making a lasting impact, and honing your voice is your path to influence and innovation in your niche. Today’s guest post is b y Amanda Reseburg, Writer — Otter PR If there’s one thing that’s expected of thought leaders, it’s writing.

PR 95
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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 99
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5 Tips on How to become a Better Boss

Career Advancement

Here are 5 tips on how to become a better boss. You’ll be the kind of boss who inspires tremendous loyalty, innovation, and respect from his people.”. At the beginning of a meeting, talk about how the project you’re presenting furthers the organization’s vision and mission. Be a Great PR Agent. Inspires a Shared Vision.

Tips 197
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How to Discover Your Organization’s Deep Purpose

Skip Prichard

Unfortunately, many leaders view purpose as little more than a convenient PR tool. Deep purpose organizations understand how to address the siren song of quarterly profit expectations while also building an organization for the long run. “Purpose acts as a kind of North Star to help guide strategy and innovation.”

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Building Trust: A Leadership Imperative

Lead Change Blog

No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. Key players in today’s business value chain are suppliers and trusted partners as they enable faster innovation cycles with more flexibility. Suppliers and trusted partners.

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Leadership and Competition

N2Growth Blog

A leader’s view on competition will not only reveal a lot about their beliefs on current and future market trends, but also on innovation, branding, talent management, supply chain issues, constituency management, capital markets, and customer facing. Do your R&D and innovation programs evaluate the competitive landscape?

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Activists Should Use Company’s Eco Claims Against Them

The Horizons Tracker

The accusations of greenwashing against corporations are legion, with those who have supposed net zero strategies particularly vulnerable to claims that their efforts are little more than PR puffery. “The basic premise is that it’s very hard to figure out what companies are actually doing,” the researchers say.

PR 100