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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. What strategies are successful? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Look at what your competitors are doing.

Marketing 162
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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242
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Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

Progress may be represented by top-line sales, market share, productivity, innovation, new product launches, or expanding distribution. Over my 17-year career in the North American coffee business, I must have dealt with three or four Brazilian frosts that pushed the price of coffee futures through the roof.

CEO 260
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HR in 2024: Shaping Tomorrow’s Workforce Through Bold Leadership

HR Digest

The architects of this revolution are the bold and forward-thinking leaders in human resources. Shanelle Reese, Chief People Officer, Wonderschool The Talent Turnaround 2023 witnessed a seismic shift in the tech landscape, with unprecedented levels of turnover fueled by layoffs, career changes, and a resurgent job market.

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The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Organizations that insist on simplicity are generally the most successful. Everyone is looking for a good deal, a real bargain. I’m not taking issue with that.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. After that, you migrate to tactics – which battles to wage, when, how and with what resources. Human Resources.

Strategy 234