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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

. “This negative effect is strongly influenced by the corporate communications that take place in parallel,” the researchers explain. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 112
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6 Social Media Skills Every Leader Must Learn

Lead from Within

Develop a genuine voice, not one that sounds like it’s coming from the PR office. A strategic and open social media plan can move people from being interested to being a customer, and from being a customer to being a loyal fan. Be ready to hear what people have to say–the good and the bad. THE LEADERSHIP GAP.

Media 142
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The Strategy-Driven Solution to Driving Up Interest Before New Business Launch

Strategy Driven

Use These PR Strategies. A good way to get the coverage you want is to plan a big launch event for your business. Local news sites and influencers alike are always on the lookout for something big happening in their area, and a cool party launch is exactly what they are looking for.

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Things to consider before choosing the best PR agency

Strategy Driven

The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients. The job of any PR agency is to assess consumer behavior, categorize company policies, and plan future actions. The quality of the PR Agency should not be compromised, as it is critical to your business. Final Words.

PR 13
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What Can Be Done To Attract More Clients To Your Business?

Strategy Driven

Therefore, finding ways to attract more clients should be a major feature of your business plan for the rest of 2021. You can look to use social media influencers , who will direct their fans to your business. And if you gain positive PR on the back of it, you can stretch your reach in style. Here’s all you need to know.

PR 87
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How to Ensure a Great Turn Out at Your Brand’s Next Event

Strategy Driven

Are you planning a big event for your business and wondering how to go about promoting it effectively in order to see a decent turn out? In order to see the results that you are hoping for, you will need to create a multifaceted marketing plan which outlines how you intend to use each available tool to promote the event.

How To 50
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What Can You Do With a Communications Degree?

HR Digest

Students who major in communications learn to organize events and plan and execute projects and programs. Become a storm PR specialist or a journalist by getting a communications degree. They should be attentive to details but still see the large picture. . This degree is all about how to communicate information effectively. .