Leading Blog

DECEMBER 23, 2019

He simplified the design and construction of the automobile, narrowed the choices available (“any color you want, so long as it’s black”) and marketed it toward what we would today call the “down market.” Even early in his career, he possessed those qualities, and his reputation only grew throughout his lifetime.

Wilde 241

Wilde Open-book Efficiency Transportation 241

The Practical Leader

JULY 6, 2022

In a few short months their high-growth market sharply reversed direction at a dizzying rate. He told her of similar market downturns he’d lived through and the sleepless nights he’d experienced as his life work and life savings hung in the balance. Change is the one quality we can predicate of it.

Wilde 75

Wilde Handbook Learning-by-Doing Open-book 75

Leading Blog

DECEMBER 15, 2021

Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. Emerging Theme: Considering the current state of our private and public discourse, it is not surprising that the quality of grace has surfaced. Grace is a way of looking at life but is only made virtuous when we act on it.

Books 453

Books Leadership Open-book Wiseman 453

Lead on Purpose

DECEMBER 27, 2010

Another leadership quality that Ford emphasized was life-long learning. Edison is thus a perfect example of that one quality that all great leaders possess — accepting failure as part of the process that leads to eventual success. Steve Jobs is a great (perhaps the best) example of understanding your markets. Steve Jobs.

Succession 150

Succession Wilde Learning-by-Doing Examples 150

Six Disciplines

OCTOBER 4, 2013

Customer excellence has to do with those attributes that are of direct interest to customers, such as quality, price, reliability, taste, speed, etc. The first is customer excellence and the second is business excellence. This is the type of excellence that wins product reviews and is featured in advertisements and promotional material.

Franchising 95

Franchising Wilde Price Marketing Strategy 95

Strategy Driven

DECEMBER 31, 2019

It’s not quite industry-standard yet but it has a decent market share for professional designers, particularly newbies and dabblers who don’t want to pay monthly for Adobe’s programs. Just be aware that there’s some serious limits on creativity in the program for those who really want to get wild.

Tools 67

Tools Cost Software Wilde 67

Six Disciplines

MARCH 29, 2013

Customer excellence has to do with those attributes that are of direct interest to customers, such as quality, price, reliability, taste, speed, etc. The first is customer excellence and the second is business excellence. This is the type of excellence that wins product reviews and is featured in advertisements and promotional material.

Franchising 95

Franchising Wilde Price Marketing Strategy 95

Coaching Tip

SEPTEMBER 10, 2011

EntreLeaders understand that ultimately the only power they can use to grow a quality team is the power of persuasion. Passion is not yelling or being wild; it is simply caring deeply. Seven Principles of Marketing. Persuasion is pulling the rope and positional leadership is pushing the rope. You cannot lead without passion.

Mission Statement 135

Mission Statement Goal Energy Wilde 135

Building Personal Strength

OCTOBER 14, 2010

Her point-of-contact was Linda Sullivan, Director of Marketing for a brand new hotel, Blanco Luxury Suites. 100% thoroughly prepared and 100% dedicated to quality in the execution. Not long ago I accompanied my wife, Kathleen , on a visit to Blanco, Texas, while she researched an article about this unique town in the Hill Country.

Hotels 88

Hotels Wilde Film Sample 88

Harvard Business Review

JANUARY 13, 2012

And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. Technology marketing needs to be shameless.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. The products at retail are generally good, but the marketing ranges from atrocious to bad. The difference is marketing.

Marketing 12

Marketing Productivity Products Retail 12

The Practical Leader

JANUARY 23, 2012

It’s based on calculating scores for Good Employer (from Glassdoor.com), Good Seller (wRatings using customer evaluations of quality, fair price, and trust), and Good Steward (environment, penalties/fines, CEO compensation, use of tax havens, and society/community contributions). And everyone else is worse off.

Company 53

Company Parcell Books Review 53

Harvard Business Review

OCTOBER 15, 2018

His stated goal is enabling small investors to get access to alternative high-quality investments, such as in private tech companies like Uber and AirBnB. Thus, the most lucrative investment opportunities, with the highest payoff potential, never see the light of public market.

Venture Capitalist 8

Venture Capitalist IPO Company Kleiner 8

Skip Prichard

JULY 22, 2019

Ultimately, Edison’s commercial victories over Tesla were due not to the superior quality of Edison’s ideas but to differences in the men’s innovation capital. Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?) and we like to stick to our knitting.

Innovation 82

Innovation Social Capital Reputation How To 82

Deming Institute

APRIL 14, 2016

” Granted APS is an extreme example of measurement gone wild, but think about how measurements are impacted by other decisions made in education—from ones at the classroom level to the school system level and even at a national or international level.

System 28

System Education Comparison Influence 28

Harvard Business Review

SEPTEMBER 7, 2016

It was a daunting investment, but well worth the quality-of-life improvement. We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. Launch day was a wild success.

Marketing 8

Marketing Microfinance Retail Development 8

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. I do not let anyone or event take away from quality time I have with my two kids. 2) Family – Quality and quantity time, with my wife and kids. John Jantsch of Duct Tape Marketing. Keep moving! Document your life.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Women on Business

JANUARY 24, 2011

One half of building business is supplying quality products or services; the other half is skill in building relationships. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 29, 2012

The past year or so of Euro-crisis has turned me into a fan of the currency markets. Currency markets impose a fair amount of transaction costs on individuals and businesses, which is of course why people were so enthusiastic about the Euro. The best way to really get a handle on the choice you make is to look at the currency markets.

Short-term 10

Short-term Wilde Crisis Bond 10

Harvard Business Review

DECEMBER 23, 2015

Spontaneous user-driven conversations are increasingly crowded out by content that companies and organizations have disseminated across the social web by paying for high-quality production, advertising, and promotions. For several years now, conversation on social media has been locked in mortal battle with campaigning.

Humphrey 8

Humphrey Media Tools Wilde 8

Harvard Business Review

AUGUST 24, 2012

While people may disagree about the quality of a given work of art, we generally know how to communicate our experience of what we've seen or heard. The market doesn't care how leaders get results as long as they are achieved legally. Leadership and art both animate social encounters. Great leaders are immensely more complex.

Short-term 17

Short-term Wilde Consensus Long-term 17

Harvard Business Review

SEPTEMBER 22, 2014

Make sure the data used, as well as the processes that generate and organize it, are of the highest possible quality, and that you fully understand them. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 9

Credit Scoring Price Market Segmentation How To 9

Harvard Business Review

OCTOBER 21, 2016

fairness, management quality) and connect them both to purpose and financial performance. When we replaced our initial measure of purpose with these measures capturing the two types of purpose organizations, we found that only the high Purpose-Clarity organizations exhibit superior accounting and stock market performance.

Company 8

Company Middle Management Survey Analysis 8

Harvard Business Review

SEPTEMBER 4, 2015

Software-driven marketplaces such as HourlyNerd , UpCounsel , and Behance that are facilitating the fast and accurate match of the supply and demand for high-quality, experienced talent. This is already happening in some places. Due to very low marginal costs of delivery, these services are available to even small and medium-size businesses.

Human Resources 8

Human Resources Bureaucracy Cost Wilde 8

Harvard Business Review

FEBRUARY 5, 2014

If we start having a situation where big corporations with a lot of resources and distribution and marketing arms are suddenly going out there peddling marijuana,” he warned, “then the levels of abuse that may take place are going to be higher.”. On Friday, President Obama offered a “cautionary note” about the legalization of marijuana. “If

Price 8

Price Brand Quality Wilde 8

Harvard Business Review

MARCH 10, 2014

Inequality, in the broadest sense, is precisely, and perhaps paradoxically, what entrepreneurship is all about: entrepreneurs use their wit and grit to burst into new markets and generate extraordinary wealth, sometimes very quickly, more often over decades. Entrepreneurship, per se, can create many social goods.

Venture Capitalist 8

Venture Capitalist Supply Chain Real Estate Entrepreneur 8

Harvard Business Review

SEPTEMBER 22, 2014

Make sure the data used, as well as the processes that generate and organize it, are of the highest possible quality, and that you fully understand them. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 8

Credit Scoring Price Market Segmentation How To 8

Harvard Business Review

JANUARY 15, 2015

The painful truth is: attention itself isn’t worth as much as today’s marketers, boardrooms, and beancounters think. Institutions and leaders, obedient students of modern marketing, obsessively ask, “How do we get people to be loyal to us?” And modern marketing makes zombies. It’s not.

Strategy 8

Strategy Porter Marketing Fashion 8

Harvard Business Review

MARCH 6, 2013

By helping local food processors produce safer and more nutritious foods, could we help create sustainable market access and better livelihoods for millions of African farmers and their families? Because PFS is helping COMACO grow, creating markets for her crops, Veronica's income is rising. Enlist on-the-ground support.

Technology 8

Technology Class Engineering Wilde 8

Harvard Business Review

DECEMBER 6, 2016

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. If lawmakers don’t handle this correctly — well, consider Red Flag laws.

Transportation 8

Transportation Technology Software Supply Chain 8

Harvard Business Review

MAY 14, 2015

But with $10 billion in 2014 sales and an annual growth rate of 14% over the last five years, the grocery delivery market is booming. But the market void created by this perception is quickly being filled by big players like Walmart and Costco (which many believe will be the largest U.S. But, again, Whole Foods is not alone here.

Price 8

Price Retail Brand Class 8

Harvard Business Review

JULY 19, 2013

For my company, I focused on a big market and found a profitable and attractive niche. With Getaroom, I understood the lodging market is massive and knew a niche player could capture a large amount of revenue, but my initial projections were modest and I watched expenses closely. Find your niche in a sizable market.

Entrepreneur 8

Entrepreneur Hotels Travel Call Center 8

Harvard Business Review

SEPTEMBER 8, 2011

Enterprise Rent-A-Car , for instance, defines its Enterprise Service Quality index , or ESQi, as the percentage of customers who check the top box in a survey, indicating that they were completely satisfied with their rental. You can't tie compensation to feedback unless you have a method of quantifying that feedback.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

FEBRUARY 18, 2014

For one thing, thanks to a long history of exclusive municipal franchising regulations that didn’t end until 1992, the two companies don’t overlap in any market—TWC customers will become Comcast customers (and get arguably better technology and service in the process), but no local market will see a decline in the number of competitors.

Technology 8

Technology Content Information Technology Franchising 8

Harvard Business Review

SEPTEMBER 6, 2013

Lululemon was also slow to develop quality-control systems in manufacturing (thus the unfortunate pants), with fewer than 30 employees overseeing 90% of the 30 million units of clothing per year. Why would an industry beat a hasty retreat from a market that continues to boom?" Missing the "How" and "Why". over the past five years.

Supply Chain 8

Supply Chain Company Crisis Crisis Management 8

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away. Some commercial programs cater to this market but are usually populated by entrepreneurs on the way up.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52

Harvard Business Review

SEPTEMBER 22, 2011

And Enterprise Rent-A-Car links its Enterprise Service Quality index customer feedback scores to promotions. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way. Truly reliable feedback and metrics.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10