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The Importance Of Corporate Venturing During Covid-19

The Horizons Tracker

The paper highlights how corporate venturing is a rapidly expanding endeavor, and corporate investments in startups have grown from 980 in 2013 to 3,232 per year today. These co-investment funds can test the market validity of discoveries, with companies working alongside scientists to do so. Surviving the pandemic.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

How did you do in the area of marketing? How did you do in the area of web marketing? How did you do in the area of time management? Gallup’s annual Economy and Personal Finance survey for 2013 revealed that 70 percent of Americans do not prepare a detailed personal budget. How did you do in the area of recruiting?

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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. Online and Outage Work Management.

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Complimentary Resource – Are You Ready for Big Data?

Strategy Driven

An examination of Big Data and its role in the next generation digital experience for marketers. The first weeks of 2013 were barely out of the gate when one industry analyst was already predicting that Big Data would be Time magazine’s 2013 “Person of the Year.” But what about companies with smaller staffs and budgets?

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Complimentary Resource – Strategic Business Intelligence for HR: 6 HR Metrics No Executive Should Be Without

Strategy Driven

By analyzing and reporting on the full range of HCM data, business intelligence uncovers the insights executives need for smarter staffing, planning, and budgeting decisions. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – 10 Metrics for 2013 Marketing Success. by Ultimate Software.

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

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Greg Gaskey Named StrategyDriven Enterprises Chief Operations Officer

Strategy Driven

Executive leader brings hands-on management and operational experience to StrategyDriven’s Power & Utilities focused advisory services. He later received a Master of Engineering Management degree from Old Dominion University and a Master of Science degree in electrical engineering from the U.S. Naval Post Graduate School.