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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 71
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Three Ways Document Management Software Can Streamline Operations

Strategy Driven

But keep in mind that there are many types of paperless office systems on the market, and check the features carefully before you pick the one that’s right for your business. Going paperless is a great way to streamline office operations – and help save the planet by reducing paper. A monthly recurring subscription of $9.95

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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In Praise of the Fast Company

In the CEO Afterlife

The most successful leaders, leverage ‘fast company’ cultures to achieve competitive advantage. In 2014, private labels generated $115 billion in sales, an increase of +2.5% Companies who thrive on a fast culture are obsessed with reducing costs and improving operations. Fast Companies Get Results.

Company 145
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7 Tips for Social Media Marketing

Strategy Driven

If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. If you approach this with enthusiasm as a planned part of your mission, you can make great use of these seven tips for social media marketing ! EVALUATE how StrategyDriven gives you a competitive advantage.

Media 50
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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

To thwart the impact of low-cost foreign competition and to meet the accelerating demands of customers and shareholders, they embark on doing more, and adding more. Although Coca-Cola sales lag those of their food and beverage arch rival, Coke’s profit and market cap significantly outpaces Pepsi. But Intuit isn’t a small business.

Apparel 100
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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. He was not listening.