How to Build Trust: The Trust Triangle
QAspire
DECEMBER 5, 2023
Maggi is an iconic Indian brand from Nestlé faced a severe crisis of trust when it was alleged to contain excessive amount of mono-sodium glutamate (MSG) in the spice mix, raising health concerns. This controversy led to a nationwide ban on Maggi in 2015 till further tests cleared the situation. Trust is the currency of leadership.
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