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Ethical Politics In A Digital Age

The Horizons Tracker

Despite the initial optimism surrounding the Arab Spring, it’s probably fair to say that the overall perception of social media’s role in modern politics is a negative one. Ethical politics in a digital age. The aim was to devise some best practice guidelines for ethical online campaigning.

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How Social Media Boosts Polarization

The Horizons Tracker

It’s increasingly well understood that social media users are exhausted by the extreme political content appearing in their feeds. During the early stages of the development of learning biases, morally and emotionally charged information held crucial importance.

Media 119
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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

Does it render well in print advertising or on business cards? The Innovative Finance Foundation (IFF) uses www.if.foundation for its network dedicated to funding sustainable development and ending extreme poverty. Your domain name is free advertising for your organization. Is it easy to pronounce? Easy to spell?

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Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising.

Brand 281
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The Best Leadership Books of 2021

Leading Blog

The political environment in the United States as elsewhere is driven by fear-based narratives. What has emerged from these conversations is that while everyone’s experiences under pressure are unique, pressure follows patterns and develops in predictable ways. And that feeds our approach in society at large. Leadership is about hope.

Books 453
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

What about competing against the innovation of others that could cause the obsolescence of your product or service? Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement.

Blog 305
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.”

Brand 100