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How to Hold onto Your Customers in a Crisis

Leading Blog

S UBSCRIPTION-BASED businesses seem to be the most resilient during this time of crisis. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve. They will also remember the companies that took advantage of the crisis by gouging on price. But there’s more to it than just revenue.

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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
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The Leader's Role in Crisis - a Guest Post from John Baldoni

Kevin Eikenberry

Leaders Need To Involve Themselves In Crises by John Baldoni (posted 10/17/10) Failure to respond to a crisis is a failure of leadership. Initially Tony Hayward, then CEO of BP, was actively engaged in the crisis. Then curiously, likely on the advise of legal counsel, he pulled back and seemed unable to manage the crisis.

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First Jobs & Core Stability: My Advice to 2021 College Grads

The Office Blend Blog

The economic of crisis of 2008 quickly comes to mind.) In this spirit, here are a few things to consider as you enter the job market — keeping the principles of core stability in mind. taiscapture@unsplash. I can only think of a handful of moments that would have been a more challenging time to enter the world of work.

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Maximizing Your Business’ Profits in 2023

Strategy Driven

Those of us that made it through the difficulties of the Covid-19 pandemic have faced further hard times in the form of a cost of living crisis. You’ll find that you do need to reach out to others who dedicate their entire careers to specific areas of interest for ongoing advice and guidance. Invest in Marketing.

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John Chambers: Connecting the Dots

Leading Blog

When you compete against a market transition, you learn how to see around corners.” Don’t personalize every crisis. Determine first if the crisis was self-inflicted. “If If the problem is market inflicted, don’t dramatically change your strategy.” “If disruption isn’t at the core of your strategy, you’ve got a problem.”

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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

A company of Southwest’s scale does not get this far behind in technology without repeatedly ignoring the advice of their IT department. In times of crisis, great leaders are prominent in their apologies and prolific in the media. Look at the Tylenol cyanide poisoning crisis for an example here. Leadership Lessons.

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