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Benchmarking and horizon scanning: A manager’s guide

Chartered Management Institute

Listicle: Benchmarking and horizon scanning: A manager’s guide Written by Mark Rowland Share Share to Twitter Share to Facebook Share to LinkedIn Share via email Frazer Lowrie CMgr shares his views on the top tools for internal and external benchmarking Benchmarking is a big part of Frazer Lowrie ’s working life.

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6 Ways To Avoid Bias In Product Management

Strategy Driven

Product management involves processes that guide a product’s lifecycle, from planning and development to launching and beyond. Therefore, as a product manager, you must handle product management based on facts and objectively to be successful. Assess your product at various times.

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Why Isn’t your Start-up Getting any Customers?

Joseph Lalonde

Missing your Product-Market Fit. Product-market fit is the biggest reason why a lot of companies happen to fail. If you know that the product that you are offering is simply not aligned with the wants or even the needs of your audience, then it doesn’t matter how good your marketing efforts are.

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A Culture of Integrity with CEO Brittany Burns

Let's Grow Leaders

How does that play out with regulations, decisions about marketing, products, and convenience or revenue. 14:47 – As you consider a culture of integrity, Brittany shares her benchmark to know whether or not its happening. 17:47 – Then Brittany shares her “grandma test” for marketing with integrity.

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Become A Master Storyteller: Rally the Troops, Cajole a Client, and Make People Love You

Rich Gee Group

For example, instead of saying, "We need to increase our market share," say, "Imagine a future where our product is the go-to choice for consumers, where our innovation leads the industry, and where every team member feels proud of the impact we've made." This not only boosts morale but also sets a benchmark for others to aspire to.

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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials. Be the Big Fish in the pond.

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How to Choose the Perfect Custom Metal Keyrings for Your Business: A Step-by-Step Guide

Strategy Driven

Custom metal keyrings are adaptable marketing tools that can help businesses gain more exposure, interact with their target market, and leave a lasting impression. This budget acts as a benchmark for judging the result. Additionally, a clear explanation of purpose promotes audience and intended goal alignment.