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First Look: Leadership Books for March 2020

Leading Blog

Here's a look at some of the best leadership books to be released in March 2020. Marketers want to change their customers’ minds and leaders want to change organizations. Leading with Gratitude : Eight Leadership Practices for Extraordinary Business Results by Adrian Gostick and Chester Elton. Friedman and Alyssa F.

Books 375
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First Look: Leadership Books for July 2019

Leading Blog

Here's a look at some of the best leadership books to be released in July 2019. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Build your leadership library with these specials on over 39 titles.

Books 186
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Leadership Comes in Many Forms. Helping Business Save the Earth.

Great Leadership By Dan

Innovating O ur Way to Sustainability , we assert that to address these challenges requires substantial, disruptive innovation across a wide number of sectors. Such innovation cannot and will not happen without the active involvement of the business community. Innovation is more than invention. And the list goes on.

Incubator 138
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5 Components of Charismatic Leadership

Skip Prichard

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Leadership author John Kotter identifies the creation of a vision for change and communication of the change vision as the third and fourth steps in his model for effective change management.

Charisma 144
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7 Ways Young Leaders Can Be More Innovative

Joseph Lalonde

Young leaders are innovative. Young leaders are innovative. But young leaders can be even more innovative (and influential) with a few tweaks. But even before the light bulb people couldn’t say Edison wasn’t innovative. He was innovative. You better be if you’re wanting to be innovative.

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Female Entrepreneurs Still Suffer From Implicit Bias

The Horizons Tracker

Female entrepreneurs pursuing innovative business ventures face a significant hurdle in securing funding due to unconscious bias exhibited by investors, as revealed by a study conducted by Northeastern University. Her intention was to market the product to clothing stores, aiming to facilitate increased sales.

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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 278