N2Growth Blog

JUNE 27, 2016

Business architects, data architects, automation framework architects and technology platform architects will be in high demand as companies begin their journey to Business 2.0. senior leadership team–charged with identifying and aggregating the technological capabilities available in the marketplace for delivery into the enterprise.

CIO 153

CIO Power Storytelling Technology 153

Strategy Driven

FEBRUARY 22, 2023

The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.

Storytelling 113

Storytelling Content Software Brand 113

Strategy Driven

AUGUST 19, 2020

This will speak volumes about your company, so you want to put forth a presentation that is sleek, high-tech, professional, and is right on brand. Take for example Buffalo 7 , presentation designers, animators and storytellers that excel in communicating messages. Clients need to feel compelled to contact your company over any other.

Innovation 77

Innovation Storytelling Audience Discount 77

Harvard Business Review

MAY 22, 2018

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Insight Center.

Automotive 8

Automotive Brand Technology White Paper 8

In the CEO Afterlife

JUNE 10, 2012

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Schectman’s new boutique in Manhattan’s Chelsea district is linked to storytelling. “70% 79 Rachel Shechtman – Founder, Story.

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. Consider the medical technology company Theranos, founded by Elizabeth Holmes, which seems to be reaching the end of an epic flameout.

Storytelling 8

Storytelling Open-book Technology Morale 8

Rajesh Setty

JUNE 13, 2013

Build a personal brand: Whether you want or not, your personal brand will add weight age to your message. Choose the former and you will pay the price of diluting your personal brand rather than enhancing it. Free eBook: Personal branding for technology professionals. Free eBook: Lasting Relationships.

Entrepreneur 55

Entrepreneur How To Brand Storytelling 55

CO2

AUGUST 8, 2012

Resumes & the Art of Storytelling (Part 10). Create a Personal Brand (Part 16). An Avatar Is Worth a 1,000 Words (Part 9). Work to Do Before You Network (Part 11). Boost Your Savvy via LinkedIn (Part 12). Put Facebook to Work (Part 13). Increase Your Klout Score (Part 14). 4 Informational Interviewing Tips (Part 15).

Reference 92

Reference Storytelling Leadership Styles Tips 92

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories.

Brand 8

Brand Storytelling Trout Retail 8

Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” Person, Brand Thyself ‘Today you are you, that is truer than true. And while this might seem a small thing, it’s small like a hangnail: until it’s addressed, it occupies an inordinate amount of our mental space.

Press Release 124

Press Release Discount PR Magazine 124

Sales Wolf Blog

APRIL 9, 2010

So far Peters has posted close to 20 videos that explore a variety of ways to pursue excellence both personally and professionally including servant leadership, personal branding, innovation, performance management, and thriving during the recession - just to name a few.   Not big on online video?   Not big on online video? . 

Video 100

Video Human Resources Blog Resources 100

Harvard Business Review

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. They may think that “brand” and “customer experience” are different. But that kind of brand is a layer of communications. In short, brands began evolving from stories to systems. Data-Driven Marketing.

Brand 8

Brand Productivity Products Short-term 8

CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. For example, they preferred brands that shared their values and treated employees well. Millennials and Generation Z, who together make up nearly half of the full-time workforce in the U.S.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. For example, they preferred brands that shared their values and treated employees well. Millennials and Generation Z, who together make up nearly half of the full-time workforce in the U.S.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

APRIL 13, 2018

“If only we could tell our stories better,” is a refrain I hear often from people I work with in the science and technology community. It’s easy to write about wearable technology; it’d be far less fun to plough through language related to gene therapy. andrew nguyen/hbr staff/the new york public library.

Press Release 14

Press Release Storytelling White Paper Magazine 14

Skip Prichard

MARCH 3, 2021

Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion. This lack of trust extends into the world of technology, as well. Experts are more important to your brand than fans are.

Brand 113

Brand Storytelling Trends Content 113

Harvard Business Review

SEPTEMBER 3, 2014

Storytelling is key to a strong brand and culture — if it’s done right. Here are some principles that guide my own work, gleaned from market research, social science, and storytelling best practices. This is where the art of storytelling comes into play. What would the folklorist’s credo include? Trust but verify.

Storytelling 11

Storytelling Document Restructuring Brand 11

Harvard Business Review

FEBRUARY 22, 2013

For more than a century, the motion picture has reigned supreme as the world's ultimate storytelling tool. So it's no wonder that over the decades, advertisers have so eagerly turned to the tool of product placement when looking to associate their brands with a great story. Storytelling will be turned to the crowd (very carefully).

Productivity 9

Productivity Products Storytelling Advertising 9

Strategy Driven

APRIL 9, 2020

New technologies are constantly allowing us to reach audiences in new ways. Both technologies are becoming more common in marketing, and major retailers have already started using it as part of their strategy. It can help build brand awareness. Augmented and Virtual Reality. Social media management. Data analytics.

Trends 123

Trends Marketing Content Audience 123

Harvard Business Review

MAY 7, 2018

In today’s connected world, it’s essential for brands to think consumer-first. But how does a brand get to the point where that thinking is not only embraced, but also put into action across the company? And these insights often come from data,” says Kelly Olmstead, VP Brand Activation for North America at Adidas.

Content 8

Content Brand Storytelling Technology 8

Leading Blog

AUGUST 3, 2018

N EW TECHNOLOGIES are shifting the way we work and interact. Jobs are being eliminated, and industries are being disrupted as we try to come to grips with how this technology is changing us and how we can use it. Create a signature story—a story unique to you and your brand. And if you are reading this, that’s your advantage.

Open-book 218

Open-book Storytelling McKinsey Maturity 218

Harvard Business Review

APRIL 25, 2013

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? It does more than sell; it tells a story that captivates our imaginations and connects us to a brand — and to others who share in the brand sentiment.

Marketing 13

Marketing Advertising Chief Information Officer Technology 13

Harvard Business Review

MARCH 14, 2013

Which means advertising is still very much about the brand messaging business, not just the reaching the consumer on any device business. As an industry, we have an amazing set of providers and tools at our disposal that connects the consumer with the brand. Turning the craft of brand storytelling into algorithm-driven copy factories?

Advertising 8

Advertising Brand Creativity Storytelling 8

Harvard Business Review

JUNE 4, 2018

Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision. The science of storytelling and brand performance. Or will organizations enjoy better morale and results when technology delivers smarter, better, and bespoke recommendations?

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The tension between human-driven and technology-driven capabilities is often miscast, positioning automation as a threat to the people that drive our industry. Humans and Automation. Distribution strategies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

MARCH 18, 2013

To really engage in conversations with stakeholders, brands are developing and curating quality content that cuts through the clutter. The spots and dots only work if they're tightly woven into a consistent and ongoing narrative from and about the brand. Brands like ours need highly creative content — lots of it.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

NOVEMBER 5, 2013

) negatively impact the brand. In 1994, AT&T bought McCaw Cellular , getting back into the cellular telephone industry, 50 years after having created the technology. Carl was a fellow- storyteller at this year’s BIF-9 conference. Information & technology Innovation' So how do you get it right?

Information Technology 12

Information Technology Competitive Advantage Storytelling Engineering 12

Harvard Business Review

MARCH 16, 2018

See also Rick Goings’s commitment at Tupperware Brands to increasing women’s economic empowerment in emerging economies as well as mature ones. Witness the shift that is taking place in the global conversation about artificial intelligence and other advanced digital technologies. ”

Drucker 13

Drucker Long-term Short-term Decentralization 13

Harvard Business Review

NOVEMBER 18, 2016

Amazon, Facebook, Google, and Apple are accelerating consumer expectations and what’s technologically possible, from same-day delivery to machine-powered image recognition. Amazon patented predictive stocking in 2014, and saying that AI, machine learning, and personalization technologies have improved since then is an understatement.

Retail 8

Retail Price Technology Brand 8

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. Despite the fact that the company enjoyed massive brand awareness, escalating acquisition costs were destroying margins. The situation was untenable.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

NOVEMBER 15, 2012

Today, more than ever, brands need to understand the importance of well-crafted design and storytelling in the modern market. Whether it is an upscale wastebasket from Vipp or a perfectly tailored blazer from Tom Ford, companies must deliver quality products that reflect the brand's aesthetic. Design can never be compromised.

Storytelling 9

Storytelling Long-term Fashion Brand 9

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Change creates opportunity. The insights industry is clearly at a crossroads.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

MAY 29, 2018

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The science of storytelling and brand performance. Stephen Swintek/Getty Images. The marketing industry will be no exception.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

MAY 9, 2013

Stemming from last month''s Insight Center on visualizing data , I spoke with Linda Boff, GE''s executive director of global brand marketing, about the benefits and challenges of this approach. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life.

Storytelling 9

Storytelling Airlines White Paper Audience 9

Harvard Business Review

JANUARY 12, 2017

Advances in genome-sequencing technologies and powerful analytics are increasingly being used to pinpoint errant genes and other molecular abnormalities that drive cancer’s growth. The best brands use storytelling to amplify the company’s manifesto and mission. Tell a great story.

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

JULY 3, 2014

At the same time, our explanatory powers can push our own company to do its best thinking about the possibilities for connecting industrial technology, analytics, and user experiences. The technology began life as a project to create a battery for a hybrid locomotive; only later was it adapted for other applications.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

APRIL 25, 2013

Consumers might not want to wear your brand. The world of watches, like most of the branded world, worked on the assumption that consumers want to wear a recognized brand. But there are a couple of generations of consumer who are happier if you don''t recognize their brand. The HWC brand is just about all story.

Disruptive Innovation 8

Disruptive Innovation Brand Mass Marketing Innovation 8