Remove Cost Remove Creativity Remove Human Resources Remove Marketing
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The Future of Work: Navigating the Blended Workforce of Humans and Robots

N2Growth Blog

By utilizing such tech, mundane tasks can be automated, allowing people to focus on more complex and creative responsibilities. Thus, it allows leveraging human-resource utility to its full capacity, driving business innovation and beyond.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology.

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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

Marketing 173
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The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. I’m getting at the elements of business that drive superior performance at no extra cost. A good leader costs as much as a bad one. Creativity. Leadership.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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10 Ways to Slay Goliath

In the CEO Afterlife

And yet, our little band of rebels was able to outmaneuver that might with two potent weapons that cost absolutely nothing. When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. Here’s the point.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine 100