Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time. Adobe then went on a content-marketing spree. They used content marketing for thought leadership, in the true meaning of the term.

Content 10

Content Marketing B2C Early Adopters 10

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Powerful Role of Trust.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

FEBRUARY 26, 2014

But a larger global innovation insight here demands top management attention. Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” Your lead users or early adopters may be technically brilliant.

Innovation 8

Innovation Early Adopters Management Disruptive Innovation 8

Harvard Business Review

OCTOBER 12, 2018

Netflix’s global growth is a big factor in the company’s success. But Netflix’s globalization strategy, and many of the challenges it’s had to overcome, are unique. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

Netflix’s global growth is a big factor in the company’s success. But Netflix’s globalization strategy, and many of the challenges it’s had to overcome, are unique. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

FEBRUARY 8, 2017

The middle class, long the bread and butter of consumer companies of all kinds, is shrinking as a percentage of the population in mature markets. And in emerging markets, where many consumer companies have been laying their bets for the future, growth has started to slow. In emerging markets, that number is even higher, at 90%.

Maturity 8

Maturity Advertising Marketing Insurance 8

Harvard Business Review

APRIL 14, 2016

“Explorers” are the most innovative and optimistic about technology and are early adopters; they make up 41% of on-demand consumers. Similarly, the on-demand market includes nearly the same incidence of “Hesitators” as in the general population, which can only occur if the platforms are accessible.

Early Adopters 8

Early Adopters Technology Survey Innovation 8

Harvard Business Review

MAY 17, 2011

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Yes, there are notable examples of BOP innovation from global corporations (such as the GE portable ECG machine ) and emerging market companies (such as the Chotukool refrigerator) that have broken through in global markets.

Prahalad 15

Prahalad Business Model Early Adopters Innovation 15

Harvard Business Review

APRIL 25, 2011

In 1994, the dominant global provider of mobile handsets was Motorola: its shares were trading at an all-time high and it was seen as an outstanding innovator and even described by a senior consultant at A. By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

JUNE 8, 2018

Impact investors over the past decade largely focused on proving that impact investments could achieve a “market rate” or above return profile. Making something wildly profitable will of course attract the attention of financial markets, and thus increase the chances it will scale effectively. By 2010, they had succeeded.

Microfinance 8

Microfinance IPO Real Estate Industry 8

HR Digest

FEBRUARY 8, 2024

AI has presented many challenges to the workforce globally , from causing layoffs to placing additional pressure on companies to reskill their workforce, but one of the oft-ignored concerns is the use of ChatGPT at work.

Tools 59

Tools Content Early Adopters Software 59

Harvard Business Review

FEBRUARY 8, 2016

Every update or response to the market required multiple steps; it cost time and performance. Sometimes, by the time changes were in place, the market had already moved. In our study of more than 30 pilots in early-adopter companies, we found five common business processes improved by machine-reengineering.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

JULY 18, 2014

When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. One of GE’s mantras is therefore “ mindshare before market share.”

Productivity 14

Productivity Products Software Innovation 14

Harvard Business Review

AUGUST 4, 2016

The Kickstarter ecosystem brings together makers, backers, and early adopters as well as community building experts, videographers, and storytellers. The Clinton Global Initiative (CGI) is another group pursuing a modern-day form of barn-raising.

Innovation 8

Innovation Early Adopters Brainstorming Participative 8

Harvard Business Review

NOVEMBER 21, 2012

The world's second largest carbon market (after the European Union) opened in the state as part of California's ambitious program to cap and reduce greenhouse gas emissions. The market will decide that. The beauty of the market is that it reveals the market participants' collective estimate of the price. s carbon market.

Price 15

Price Energy Transportation Bottom-up 15

Leading Blog

SEPTEMBER 23, 2013

In a marketplace gone global, productive partnerships are more crucial than ever. This means priming the pump through joint sales calls and other marketing efforts. Once these early adopters are moving product, others will not be able to blame anyone but themselves for missing targets. Think Small.

Succession 284

Succession Early Adopters Hammer Price 284

Harvard Business Review

AUGUST 24, 2016

In doing so, it has been able to act more like a startup than a global data giant. As Eric Haller, Global Head at Experian DataLabs, told me, “We regularly sit down with our clients and try to figure out what’s causing them agita, because we know that solving problems is what opens up enormous business opportunities for us.”

Company 8

Company Team Due Diligence Banking 8

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

SEPTEMBER 23, 2016

Today six of the top 10 global apps are messaging apps, used by 1.4 The company was able to launch a beta product on both within 90 days by having its CEO as a champion, charging a corporate marketing unit with the overall effort, and involving few people in merchandising and IT, to avoid internal debates on prioritization.

Company 8

Company Brand Learning Curve Merchandising 8

Harvard Business Review

FEBRUARY 19, 2018

We wanted to calibrate trust holistically so we could measure it and develop global comparisons. While market surveys have been the traditional means of gauging trust, decision-makers must also consider a “trust paradox”: what users say is at odds with what they do online. Trust Can be Compared Across Countries.

Survey 9

Survey Environment Technology Comparison 9

Harvard Business Review

OCTOBER 22, 2014

Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. Samsung said at its 2014 investors forum it expects the global Smart Home Device market to reach $15 billion in 2015, almost doubling from 2013’s $7.8

Early Adopters 12

Early Adopters Information Technology Long-term Industry 12

Harvard Business Review

APRIL 11, 2011

Some are cutting-edge global high tech; others are classic B2B service providers. A few are entrepreneurial start-ups desperate for closer ties with their early adopter clientele. The irony was that marketing and product development had invested hours refining their "new release" PowerPoint presentation and demos.

Software 14

Software Critical Success Factor Early Adopters B2B 14

Harvard Business Review

JULY 17, 2015

Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. But an analysis of a comprehensive panel of 22,000 adults fielded this past year by Frank N.

Video 8

Video Telecommunications Early Adopters Advertising 8

Harvard Business Review

DECEMBER 16, 2016

Back in 2011, the McKinsey Global Institute published a report on the transformational potential of big data—and it would take a supercomputer to process all of the articles that have appeared since then urging companies to get on board before some digital disruptor renders them obsolete.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Harvard Business Review

MARCH 5, 2014

Of course, the MLB, NBA, NFL and FIFA are hardly perfect analogues to either gigantic global enterprises or Silicon Valley start-ups. have become early adopters and innovators in multidimensional measurements for individuals and teams alike. Professional sports—and even the college ranks!—have

Team 8

Team Sports Franchising Conference 8

Harvard Business Review

NOVEMBER 20, 2018

When you consider that the annual market value predictions for AI techniques range between $3.5 Our particular interest in this type of machine learning involves training NLP on news datasets to predict how global events can affect the trajectories of companies. trillion and $5.8

How To 8

How To Technology Learning-by-Doing Industry 8

Harvard Business Review

MARCH 31, 2017

Ash Gupta is President of Global Credit Risk and Information Management at American Express, and Guy Peri is Chief Data Officer and Vice President of Information Technology at P&G. We’ve both followed these companies for a long time—dating back to their early work with expert systems. Augmentation, not automation.

Supply Chain 8

Supply Chain Technology System Early Adopters 8

Harvard Business Review

JULY 27, 2017

From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1 Top startups already have market leading solutions. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system. Creating the Venture Client Model.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

DECEMBER 21, 2016

Those who invest early may benefit not only from increased productivity but also from learning about how AI-enabled products and services work that may provide additional advantages in subsequent decision-making. Of course, early adopters also risk exposure to the costs of learning and of less-tested technologies. and China.

Policies 8

Policies Report Technology Incentives 8

Harvard Business Review

OCTOBER 18, 2016

million lives just in the United States and close to 50 million lives globally in the next 50 years. And rather than advertising the self-driving capabilities to the broader market, is it more prudent to target people who have greater comfort with math and science – and by extension, technology?

Participative 8

Participative Technology Learning-by-Doing Early Adopters 8

Strategy Driven

NOVEMBER 25, 2015

Strong leaders may inspire people to join their cause, but it’s those early hires and early adopters – the fledgling community who believes in a company’s ideals – that will make or break a young business. He is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide.

Leadership 50

Leadership Early Adopters Follow-up Long-term 50

Harvard Business Review

JULY 12, 2017

Both then and in 1686, when Lloyd’s was born in a London coffee house, the global insurance industry was a business of utmost good faith , as it remains today. Rather, they can become early adopters of the technology. As with all such innovations, a global standards war is under way.

Insurance 11

Insurance Industry Market Penetration Policies 11

Harvard Business Review

JULY 12, 2017

Cross-border flows of digitally transmitted data have grown manifold, accounting for more than one-third of the increase in global GDP in 2014, even as the free-flow of goods and services and cross-border capital have ebbed in the aftermath of the 2008 recession. Digital players wield outsize market power. Digital markets are uneven.

Innovation 8

Innovation Policies Technology Politics 8

Harvard Business Review

JUNE 25, 2018

After all, since the 1990s, the sustainability sector has grown rapidly, though at around $1 billion in annual revenues globally it is no giant. Still, market research suggests that future markets for its products and services could be huge — with the U.N. But the TBL wasn’t designed to be just an accounting tool.

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

NOVEMBER 17, 2016

market for inconsistent care delivery by providers and dysfunctional payment by health plans. business compared to global trading partners puts them at a serious disadvantage in the international market and is one contributor to the off-shoring of jobs. Learnings from these early adopters can jump-start the efforts of others.

Health Care 8

Health Care Supply Chain Price Quality 8

Harvard Business Review

MARCH 19, 2015

“Employees need to understand why [the new technology] is an improvement from what they had before,” says Didier Bonnet, coauthor of Leading Digital and Global Practice Leader at Capgemini Consulting, who worked on the research and coauthored the study. “Getting those folks on board early is critical.”

Technology 8

Technology CRM Training System 8

Harvard Business Review

SEPTEMBER 16, 2015

That half-hour kept Tesla and others from selling much beyond the early adopters and true believers. And that strategy is so stunning that it may revolutionize ground transportation and, if the company can pull it off, make Tesla one of the most valuable corporations in the world. Let me explain.

Strategy 8

Strategy Mass Marketing Franchising Early Adopters 8