Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Anybody that gives a quote and is waiting for an answer is a fool because they’re going to lose to somebody with a 10-cent lower price. It is not all about price anymore. Best regards, Jeffrey.

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Harvard Business Review

OCTOBER 15, 2015

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. Insight Center.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

APRIL 9, 2014

Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. There was some unhappy news about one of your films in production. We have had a substantial difficulty with every film that we made.

Creativity 10

Creativity Film Management Short-term 10

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. What’s your proactive marketing approach to loyalty? The post Salespeople have questions, Jeffrey has answers.

Video 50

Video Objective Loyalty B2B 50

Strategy Driven

MAY 25, 2011

and held senior management positions at several large IT companies. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Carl, a self-made success and CEO of a venture-backed software company, is a great example. Carl had a Ph.D.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). Dramatic currency fluctuations, depressed prices on commodities such as oil and copper, and sluggish demand from China and Europe (Africa’s largest trade partners) have put pressure on the region’s economies.

GDP 8

GDP Politics Marketing Bottom-up 8

Harvard Business Review

OCTOBER 8, 2012

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content. A book publisher, for example, puts out a book and then manages who receives copies.

Information 15

Information Content Open-book Price 15

Strategy Driven

MAY 25, 2011

and held senior management positions at several large IT companies. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Carl, a self-made success and CEO of a venture-backed software company, is a great example. Carl had a Ph.D.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

OCTOBER 6, 2015

In Don Siegel’s 1956 film shocker Invasion of the Bodysnatchers a California doctor becomes convinced that his patients are being taken over by alien replicants. Drucker Forum 2015: Managing in the Digital Age. More and more of human lives are marketized and commodified on technology platforms. Attentional poverty.

Film 8

Film Drucker Technology Kahneman 8

Harvard Business Review

OCTOBER 2, 2012

The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.

Business Model 16

Business Model Incubator Supply Chain Welch 16

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

APRIL 22, 2011

Last year, I finished directing a documentary film called The Work of 1000. But — although she loved working closely with clients and helping them create just the right branding — she was simply unable to manage her pricing and cash flow. Amazingly, however, the river was her second choice for an advocacy project.

Wilde 15

Wilde Film Career Marketing Strategy 15

Harvard Business Review

MAY 30, 2014

For over 50 years, Wal-Mart has pursued essentially the same strategy of “offering the lowest price so its customer can live better.” But the capabilities — from merchandising to managing store staff and operating the supply chain — are very different for a small-store format.

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

APRIL 11, 2014

And they’d all seen radial tires take over the European market. But even though radial tires were far superior to bias tires in terms of durability, cost per mile, and safety – and could be sold for an attractively higher price — they presented a challenge to U.S. market in the first 18 months after their introduction.

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Harvard Business Review

MARCH 28, 2016

Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. By 2010, Kodak had clawed its way to No. Diversify.

Company 8

Company How To Technology Strategy 8

Harvard Business Review

OCTOBER 18, 2012

Film ratings. As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed. Netflix Price Competition Progress. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

OCTOBER 2, 2012

The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.

Business Model 8

Business Model Incubator Supply Chain Welch 8

Harvard Business Review

SEPTEMBER 26, 2011

Just as the A's used analytics to find undervalued players who got on base at a disproportionate rate, your company can crunch data to find the offers your customers will respond to best, the price points that will move the most products, or the supply chain configurations that will wring out most cost. You can count on opposition.

Company 12

Company Supply Chain Competitive Advantage Film 12

Harvard Business Review

MAY 13, 2014

and other developed markets? Under the new ownership, Remenar retained his entire management team and was allowed decision-making authority from the new owners to implement an effective strategy to get the firm back on track. American multinational firms are accustomed to selling to Chinese customers within China. In the U.S.,

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

FEBRUARY 21, 2014

The Perfect Brand There's Nothing Subversive or Anti-Business About 'The Lego Movie' Pacific Standard True, the villain in the new Lego movie is named Mr. Business, but Fox Business''s accusation that the film is therefore somehow anti-corporate is way off, says Kevin Nguyen. Andrea Ovans BONUS BITS I'm an Introvert.

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". They're the ones Netflix has managed to upset right now.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

SEPTEMBER 16, 2013

Last week, Twitter’s management subtly let the world know of their upcoming IPO in 140 characters or less. But as managers, strategists, and investors, we need to be more thoughtful about what Twitter is and how it will continue to shape the world media market. A simple, succinct message. The thrust of it: “We’re coming.”.

IPO 8

IPO Company Media Film 8

Harvard Business Review

OCTOBER 14, 2015

When demand outpaces supply, prices rise. Marketers’ demand for consumers’ attention has grown dramatically in recent years with the proliferation of new brands and products (remember when there was only one variety of Oreo?). The New Tools of Marketing. I filmed the participants’ faces. Insight Center.

Video 8

Video Advertising Audience Brand 8

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Our 2015 trends offer great opportunity – along with some unusual new challenges – for managers in all industries.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

JUNE 13, 2017

” But when the new site appeared, I asked and answered a different question: “Should I learn to navigate the new CBSSports.com, or take the opportunity to learn to navigate market leader ESPN.com?” ” I chose the latter. ” The problem wasn’t that they didn’t like pharma.

Proposal 9

Proposal Sports Learning-by-Doing Definition 9

Harvard Business Review

OCTOBER 28, 2013

Spurred by government reforms and market expectations, healthcare leaders are being forced to reinvent their organizations. But, all of these efforts are dependent on people for both initial implementation and long term execution. Make hard decisions without relying on approval from senior leaders.

Health Care 8

Health Care Innovation Six Sigma Consultative 8

Harvard Business Review

MAY 6, 2015

Since I prepared that article, new developments have only strengthened the case for a 3-D future – and heightened the urgency for management teams to adjust their strategies. The market is taking these claims seriously, as well. This progress will speed up adoption and propel more experimentation and practical application.

Chemicals 8

Chemicals Technology Industry Film 8

Harvard Business Review

SEPTEMBER 13, 2013

Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. When he saw Lenz filming, instead of really listening to, this critical meeting, it was the last straw. Out of here.”

Abell 8

Abell Armstrong Uncertainty CEO 8

Harvard Business Review

JANUARY 4, 2013

But this is just the beginning — industry analysts predict the market to double in less than a decade. The result is that the price premium for air over sea would fall from 10x to 2X (with all the speed advantages of air).". The ideal form is the 'blended wing.'

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Strategy Driven

FEBRUARY 1, 2013

Zanuck, film producer (1949). “If I had to sum up in one word what makes a good manager, I’d say decisiveness. It is possible for a company and its managers to know much about certain arts and sciences without having the will to pursue them. Marketing is more for ego reasons, rather than a careful strategy.

Strategy 60

Strategy P&L Strategic Planning Tactics 60

Harvard Business Review

MARCH 22, 2017

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. Consumers can view films on their mobile devices in exchange for bitcoin.

Creativity 11

Creativity Film Decentralization Reputation 11

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Thiry immediately replaced most of the management team.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JUNE 3, 2016

Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. He had been director of product management at Dell Computer before coming to Stanford. They got useful input on menu items and prices. The SFO project began in January 2015. The SFO teams found this autonomy liberating.

Audience 8

Audience Brainstorming Project Class 8