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Why leaders need a long-term vision

Lead on Purpose

What drives your daily activities—your long-term vision or making the numbers this quarter? If you’re a board member, do you incentivize your executives to make a long-term contribution for the company or to keep the shareholders happy this quarter? Why are you in business?

Long-term 220
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Culture is the Way: 5 Steps to Building a World-Class Culture

Leading Blog

Culture serves as the internal compass for an organization’s fundamental beliefs, how the organization behaves daily, and its level of market performance. Take a bottom-up approach. Culture needs to be top-down directed but then bottom-up created.” Building a culture requires consistent focus for the long term.

Class 328
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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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The ABCs Of Successful Digital Marketing

Strategy Driven

Building an effective marketing strategy should be a priority for all business owners. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. This means that ads are only shown to members of your target market (age, city, hobbies, salary) and should remove wasted clicks.

Marketing 122
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Simple Ways to Take The Stress Out of Investing

Strategy Driven

Monitoring portfolio performance can feel emotionally taxing, especially during periods of high market volatility. However, by adopting a strategic mindset and pragmatic habits, you can invest more confidently and tune out short-term noise. Focus on Long-Term Horizon Short-term price swings feel nerve-wracking.

Stress 106
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Getting A New Product Out To Market

Strategy Driven

As long as you are aware of all of the following essentials, you should be in a much better position to succeed and you’ll find that your product is going to be a lot more successful as well, along with your business as a whole. Alongside this but also before and after it, you are going to need to think about market research.

Marketing 107
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First Look: Leadership Books for March 2024

Leading Blog

From the aggressive rethinking of workload management, to introducing seasonal variation, to shifting your performance toward long-term quality, Slow Productivity provides a roadmap for escaping overload and arriving instead at a more timeless approach to pursuing meaningful accomplishment. But are these really our only choices?

Books 272