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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable. Spreading change.

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Is Virtual Tourism A Viable Future For The Travel Industry?

The Horizons Tracker

The tourism industry has ground to a halt as a result of the coronavirus pandemic that has severely limited international travel. The pandemic has been the making of many technologies, and new research from Augusta University explores whether it might do likewise for virtual travel. first appeared on The Horizons Tracker.

Tourism 101
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How Innovation Is Completely Different in Established Organizations than in Startups

Leading Blog

Their greatest fear is no longer their closest competitor, but the startups which, although they live in metaphorical garages and have hardly taken off, have an innovation power that established organizations can only dream of possessing. The Three Tracks of Innovation. Optimizing innovation: Improving the past.

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F1 Racing and the Insurance and Finance Industry: A Comparison of Trends and Challenges

N2Growth Blog

Formula 1 racing is an industry built on speed, innovation, and teamwork. These roles typically involve significant travel and on-site work, making implementing remote work options challenging. Established firms need to adapt quickly to these changes by leveraging the power of AI and other emerging technologies to remain competitive.

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How Trade Competition Boosts Innovation

The Horizons Tracker

For all the narrative around the disruptive nature of innovation, it’s fairly rare for innovators to fully capture the value of their invention. It has long been argued that this mismatch disincentivizes innovation, which in itself creates a mismatch between the potential benefits we could see from an innovation and the reality.

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Why Are Video Devices Becoming More Popular?

Strategy Driven

The critical technologies making this possible are lowering latency and enabling remote access to video content. They reduce travel costs, enable remote work and learning, and make meetings more personal. This makes social media video one of the most effective marketing tools for 2023. An I/O device provides a solution.

Video 93
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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. However, with the advent of digital technology, the landscape of OOH advertising is rapidly evolving. This allows brands to create more engaging and memorable experiences for consumers.