Remove Leadership Remove Loyalty Remove Marketing Remove Software
article thumbnail

5 Leadership Lessons for Every Entrepreneur

Strategy Driven

However, the most important duty associated with entrepreneurship is leadership. While different scenarios demand different leadership styles, leaders can use the following tried-and-tested leadership lessons to lead effectively. Entrepreneurs need to be able to lead their teams and motivate their employees.

article thumbnail

How to Hold onto Your Customers in a Crisis

Leading Blog

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. But when the dust settles, they will have lost the trust that makes customer loyalty possible. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve.

Crisis 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Brand loyalty means something. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. But you cannot sell and market to Millennials the same way you were sold and marketed to. “Millennials do it all the time,” Costin says. “In

article thumbnail

Aim Higher: Becoming ICONIC with Scott McKain

Skip Prichard

I’ve spoken with Scott McKain , my guest on this week’s episode of “Aim Higher,” many times—both because he’s a friend and because he says so many things that resonate with me and with my own philosophies of leadership and personal development. That’s probably a lot of why I like him so much.

Loyalty 143
article thumbnail

Employee Branding: Creating a Strong Company Culture

HR Digest

In contrast, employer branding is the reputation that an employer creates in the labor market. They help improve employee loyalty, contribute to solid brand reputation management, and attract and secure the right talent. Simply put, it’s the personality of your company as seen through the eyes of your employees.

Brand 96
article thumbnail

Bringing Unity to a Remote Team

Lead Change Blog

The lack of face-to-face communication and in-house team-building can cause contract or remote workers to feel less company loyalty, dedication, and connection. There are tons of advantages to working remotely and hiring remote workers, but there are some setbacks too. Small Talk. Author and speaker John C.

Team 216
article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Neither Gen Z nor millennials have blind loyalty to brands or their employers; they grew up during The Great Recession and saw first-hand how this loyalty didn’t pay off for their parents. The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear.