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The Strategy Behind your Marketing Moves

Strategy Driven

Your business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. In an age where data is freely available and available in huge quantities, this data should be the cornerstone of your marketing campaign. And it is indeed a process rather than a project.

Marketing 110
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Help Your Team Shift from Busy to Productive

Let's Grow Leaders

Is your team doing what you asked, but they’re focused on counting the metrics, and how busy they are as opposed to the quality metrics of how well they’re accomplishing those tasks? The reader was reading the section on meaningful metrics, and we talk about focusing on the game, not the score.

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The Guide to Market Analysis & How It Can Help Your Business Improve

Strategy Driven

Regardless of its size, your business needs market research and analysis. These two are the core of any marketing or business plan you’ll ever create – or pursue. What Is Market Analysis? There’s a lot you can learn if you perform a market analysis. What’s the size of your target market? Industry research.

Analysis 123
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How To Get That Next Promotion.

Rich Gee Group

Getting a promotion can be challenging, especially in a competitive job market. Look for opportunities to work on cross-functional projects and collaborate with people outside your department. Look for opportunities to lead projects or initiatives or perform tasks outside your usual duties. In other words, you have to BRAG.

How To 195
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Change: Driving Transformation in Modern Organizations

Rich Gee Group

This vision extends beyond online transactions; it embodies an exceptional customer journey and a commanding presence in the market. Initiatives like team-building exercises and cooperative projects can further cement the shift towards a more inclusive, open culture.

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Moving from Expert to Executive: Changes Great Leaders Learn to Make

Lead Change Blog

From “hands-on” execution and metrics to “hands-off” strategic decisions and measures, here are 4 shifts to navigate. your role shifts toward, “Let’s get our best people on the project. For months senior leaders dismissed warning signs and data from employees about severe problems and had ignored market trends for years.

Execution 356