In the CEO Afterlife

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Leading Without Direct Reports

In the CEO Afterlife

Leadership does not begin the when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten.

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Complexity has many definitions; excessive complication is the simplest. This is why we hear so much about focus from C-suites and corporate boards.

Talent without Leadership doesn’t count for Diddly-Squat

In the CEO Afterlife

Every company wants TALENT. But not every company is bestowed with the LEADERSHIP that unleashes talent’s power. Then the music died.

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Charismatic Leadership: Style or Substance?

In the CEO Afterlife

Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. Is this also the case in business leadership?

Why Boards Should Give a Damn About Culture

In the CEO Afterlife

During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to corporate culture. This, I am not arguing. strategy.

Leadership Lessons from Nine-Year-Olds

In the CEO Afterlife

Five years ago, I became a blogger. The notion of this particular post went beyond business leadership. Their Attitudes were Refreshing and Venerable.

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How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands.

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The 10 Best Brand Names Ever

In the CEO Afterlife

My ranking of the “Best Brand Names” has no time constraint. If fact, every quantitative measurement has been removed. Wrangler. Southern Comfort.

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10 Ways to Slay Goliath

In the CEO Afterlife

My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Boldness Should Never Stand Alone

In the CEO Afterlife

A couple of years ago I read a book about RAF fighter pilots in World War II. One particular passage stood out. Here’s my point. Donald Trump is bold.

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I won’t.

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Signs of the Spineless Leader

In the CEO Afterlife

Do you have to meet a spineless leader to know one? Not necessarily. For sure, the details of this tragic case would make for juicy story-telling.

What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. Not today. P&G people are highly competent.

The Best Things in Business are Free

In the CEO Afterlife

Everyone is looking for a good deal, a real bargain. I’m not taking issue with that. Bargaining is a terrific way to create and stimulate economies.

10 Leaders who are the Brand

In the CEO Afterlife

Seems logical, no? Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand. Phil Knight, Nike.

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Does a Mentor have to Breathe?

In the CEO Afterlife

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. Strategy.

The Most Overused Word in Business

In the CEO Afterlife

Strategy has to be one of the most misused words in business. The word is tossed around boardrooms and customer meetings with reckless abandon.

10 Insights from the 100 Most Creative People in Business

In the CEO Afterlife

Why is creativity so important in business? Because it is the idea, and not the money that drives entrepreneurship. 4 Ron Johnson – CEO JCPenney.

Who is the 21st Century CEO?

In the CEO Afterlife

He or she is the leader who is constantly thinking about tomorrow – not the next week, the next month, the next quarter or even the next year.

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The Leadership Love-in

In the CEO Afterlife

I’ve read scads of books, blogs and journals on leadership. Apparently, neither can others. Why the fascination with leadership? Susan Mazza at [link].

Stop Trying to Do More and More

In the CEO Afterlife

Differentiation is still the name of the marketing game. And when they do shop, this is the brand that goes into real and virtual shopping carts.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation.

Kellogg’s Special K: On a Slippery Slope

In the CEO Afterlife

I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Kellogg’s decided to diversify.

Are Great CEOs Always Great Leaders?

In the CEO Afterlife

During his era, Steve Jobs was miles ahead of every other forward thinking CEO in that race. But was he the greatest leader of our time?

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Where (and When) the Magic Happens

In the CEO Afterlife

A picture is worth a thousand words; clichéd but true. This illustration may also become clichéd, but whenever I see it, I grin and nod.

Strategy for Non-Strategic Leaders

In the CEO Afterlife

Suffice to say, most of the issues were short-term and operational rather than strategic. Squeaky wheels get the grease. Manage the Future.

Inspiration from The Daffodil Principle

In the CEO Afterlife

Today I received an e-mail of The Daffodil Principle. I’d read it a number of years ago but had forgotton the important message.

Learn to Teach. Teach to Learn

In the CEO Afterlife

When I retired, I thought I was through with business. And I was, until the social network came along and enticed me to blog. Keep it simple. Focus.

The Latest in Corporate Bail Outs – Women

In the CEO Afterlife

When I left corporate life, the glass in the ceiling suppressing the advancement of women to the C-suite was beginning to show cracks.

The Difference between Strategists and Strategic Planners

In the CEO Afterlife

I’ve met both over my long career as an executive, a consultant, and a board member. They are staffers, not line managers. in some cases, less.

The Moral of Workplace Morale

In the CEO Afterlife

Beyond their intent to boost morale, the commentaries have one thing in common – the counsel is generic. They are correct in this regard.

Why Strategy Withstands the Test of Time

In the CEO Afterlife

How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Or Can You?

Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

When I searched online for content on business proverb lies and mistruths I was amazed by the digital library's breadth and depth.

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The Strategy of Hustle

In the CEO Afterlife

I’ve read a lot of books on strategy. The philosophy begins with a mindset obsessed with the competition. Not necessarily. No big deal.

Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

I've never thought of the homeless as innovative or entrepreneurial. I suspect few do. I understand why

Why Directors Should Give a Damn About Culture

In the CEO Afterlife

During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture. This, I am not arguing.

Proof That Less is More

In the CEO Afterlife

Ever since I started blogging about leadership and strategy, I’ve been harping about the notion of “doing less, better” as a business modus operandi.

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Is Political Correctness Coming to a Brand near You?

In the CEO Afterlife

Earls Restaurants is a very popular casual dining chain with 64 outlets in Canada, Arizona, Washington and Colorado. Enter political correctness.

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When to Ditch the Leadership Love-in

In the CEO Afterlife

In my blog of two weeks ago, entitled The Leadership Love-In [link] I reiterated the never ending need for better leadership. Dan Rockwell at [link].

Is Social Media an Excuse for Brand Positioning Laziness? | In the.

In the CEO Afterlife

I retired from the CEO's office in 1994 and from strategy and marketing consulting in 2008.

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