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The Referral Engine: A book review by Bob Morris

First Friday Book Synopsis

The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g.

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Is A Growth Mindset Key To Innovation?

The Horizons Tracker

Even since Stanford’s Carol Dweck bought the growth and fixed mindsets to widespread attention in 2012, the virtues of a growth mindset have been attributed to all manner of wholesome values. “This research provides a useful direction for organisations whose products and services call for integrated and creative solutions.

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Are Ph.Ds Turning Their Back On Entrepreneurship?

The Horizons Tracker

The paper shows that the rate of startup formation has been on the decline for companies run by PhDs in science and engineering since 1997, which is particularly worrying as this group is regarded as crucial in transferring knowledge from lab to market. ” Declining fortunes. .” ” Declining fortunes.

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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

They hire engineers not only for their general skills but also their vision of the future. Walter was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Facebook is one example of such a business. Facebook knows how valuable the right people are.

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Entrepreneurship Suffers When Well-Paid Jobs Are Plentiful

The Horizons Tracker

This decline in highly-skilled entrepreneurs was also discovered by a study from Osaka University, which shows that the rate of startup formation has been on the decline for companies run by PhDs in science and engineering since 1997, which is particularly worrying as this group is regarded as crucial in transferring knowledge from lab to market. “We

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Fujifilm Succeeded Where Kodak Failed

Coaching Tip

After I left Kodak, as a marketing specialist, to take a new leadership position in another industry in 1973, Fujifilm's technology was catching up with Kodak's and by the 1980s Fujifilm had technically surpassed Kodak in nearly all varieties of film. The photographic film market shrank at the rate of twenty to thirty percent a year.

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Engaging Culture One Conversation At A Time

Tanveer Naseer

He traces this dynamic back to Frederick Taylor, who was both an efficiency engineer and a fierce advocate of workplace democracy. This is an abridged piece from strategy+business’s Best Business Books 2012 featuring selections on a number of topics including strategy, marketing, innovation, and organizational culture.

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