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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

A 2012 Custom Insight survey revealed that 49% of workers cited problems with their direct supervisor as their reason for disengagement. It is important to develop these apps, and the techniques associated with applying them, but what about the operating system that runs them? It’s business as usual. Business moves along.

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The Coming of the Clairvoyant Computer

Leading Blog

Predictive Analytics is the process by which an organization learns from the experience it has collectively gained across its team members and computer systems. This learning process discovers and builds on insightful gems such as: Early retirement decreases your life expectancy. It’s a way to leverage what you know—where you’ve been.

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Future Leadership

Marshall Goldsmith

What process will transform managers into leaders ready for strategic action? What process will transform managers into leaders? Issues such as globalization, decentralization, and the rapid pace of today’s marketplace have forced companies to evaluate the way they operate. How will we pick our leaders?

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Continuous Improvement Programs Offer Competitive Advantages On Key Financial Metrics

Six Disciplines

IndustryWeek recently reported on a survey it conducted with TBM Consulting about the impact of continuous-improvement programs on three financial metrics: anticipated revenue growth, operating income growth, and cash flow over the past year.

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Accelerators Need To Do More To Foster Connections

The Horizons Tracker

The research examined 56,000 patents granted between 1969 and 2012 from American universities with incubator programs. Couple this with a degree of shielding them from the market, and the startup becomes less competitive than they need to be to scale.

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Eighth Annual Hay Group Study Identifies Best Companies for Leadership

Great Leadership By Dan

There’s Chief Executive’s 2012 40 Best Companies for Leaders , Fortune’s 25 Top Companies for Leaders , and the just published Hay Group Best Companies for Leadership Study and Top 20. Organizations have to think differently about how they relate to their markets. 72 percent. 59 percent. 80 percent. 56 percent. 78 percent. 62 percent.

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