Remove 2016 Remove Marketing Remove Operations Remove Politics
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Understanding The Fine Line Of Activism For Today’s Leaders

Tanveer Naseer

An increasingly divided political climate has had many companies—large and small, new and legacy—across industries stepping up and taking positions on issues typically outside the realm of business. A turning point The Breitbart controversy in November 2016, however, appears to have been a turning point.

Brand 250
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market.

Brand 100
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9 Sustainable Business Stories That Shaped 2016

Harvard Business Review

Then came 2016. In 2016, two dwarf the rest: the election of Donald Trump and significant action on climate change. For most of 2016, the world moved quickly on climate. Nine big brands with operations in Ohio publicly pressed the state to reinstate energy efficiency and renewable energy portfolio standards.

Energy 8
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Multinationals Have a Bright Future, If You Know Where to Look

Harvard Business Review

And the ongoing decline in merchandise trade long predates any changes in political sentiment. Political headwinds have almost nothing to do with the inability of merchandise trade to keep up with growth in world GDP. They need to double down on localizing their operations in every major market.

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3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

Harvard Business Review

How will technology impact the outcome of the 2016 presidential election? In this article, I review three critical aspects to watch: marketing, operations, and profiling. Digital marketing: for Clinton, it’s a science; for Trump, an art. Brands typically approach digital marketing like a science.

Bond 8
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Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. Partisans from both sides of the aisle believe it transformed presidential politics. This emphasis on test extended through every phase of the operation. They're right.

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Sub-Saharan Africa’s Most and Least Resilient Economies

Harvard Business Review

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). Growth in 2016 is unlikely to be much higher. It assesses SSA markets’ socioeconomic fundamentals and internal strength by looking at measures of political stability, trade exposure, economic diversification, wealth, and productivity.

GDP 8