2017 Development Marketing Technology 
Leading Blog
FEBRUARY 5, 2020
It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.
The Horizons Tracker
OCTOBER 9, 2022
Indeed, it’s believed that around 30% of all patents granted between 1994 and 2017 were sold at least once by 2020. This highlights a robust secondary market for innovation, yet research from the Stanford Graduate School of Business suggests that this market is often overlooked when we think of innovation.
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The Horizons Tracker
JANUARY 2, 2024
The study analyzed industry data spanning from 1995 to 2017 in the UK and 24 other European countries. Mixed results The U-shaped phenomenon is attributed to the interplay between cost reduction, process development, and product innovation. Companies often embrace robotic technologies initially to cut costs through process innovation.
Leading Blog
DECEMBER 25, 2017
Hess and Katherine Ludwig Smart technologies will become ubiquitous, invading and changing many aspects of our professional and personal lives and in many ways challenging our fundamental beliefs about success, opportunity, and the American Dream. It’s typically not the player with the highest market value. New skills will be needed.
N2Growth Blog
DECEMBER 6, 2022
With technology reshaping the global business landscape, many companies will be pushed to fundamentally reconsider their ways of doing international business, diversifying into new product categories and adopting a “borderless” expansion model. It will most likely overcome cross-cultural barriers as it expands into new markets.
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.
N2Growth Blog
SEPTEMBER 28, 2020
In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.
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