The Practical Leader

JULY 3, 2019

“After all,” he said, “we’re in the service industry.” This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager. Most Brand Management is Misguided and Makes Things Worse. Further Reading.

Ethics 49

Ethics Brand Management Brand Operations 49

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. But King Ranch is best known for its significant and generous contributions to the cattle industry. Customers devoted to a brand are assertive advocates.

Brand 150

Brand Airlines Wilde Tools 150

Skip Prichard

FEBRUARY 8, 2021

It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. His vision was—. Jan-Benedict Steenkamp. Mind your lifespan.

Charisma 144

Charisma Bond Leadership Brand 144

Harvard Business Review

AUGUST 30, 2017

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. In doing so, she learned the importance of understanding the cultural significance of the brand one represents. What was the key to navigating Atlantic back to the top?

Long-term 8

Long-term Industry COO Succession 8

Lead on Purpose

JUNE 2, 2012

My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. How do you drive your goals when you are not in a line on an organizational chart?

Leadership 200

Leadership Apparel Productivity Products 200

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. When innovation is a key element in the industry, processes must be faster. That is, if they want to succeed. Especially when launching products.

Marketing 11

Marketing Brand Management Brand Environment 11

Strategy Driven

AUGUST 11, 2020

It should be clear what your company does, and including a blog is another great way to interact with customers and keep them updated about your business and industry news. If you’re selling products via your website, make sure you have top-quality, secure e-commerce tools incorporated into your website functions. Social Media.

Brand 73

Brand Succession How To Tactics 73

Strategy Driven

JANUARY 11, 2016

Similar to the brand of a company, your personal brand is the feeling and experience that people have when they interact with you, think about you, or talk about you. Do you have an identifiable personal brand? Managing your personal brand can be one of the most important things you do as you progress in business.

Career 50

Career Company Brand Long-term 50

Building Personal Strength

APRIL 4, 2011

Three of the participants happened to be brand managers from Mobil. It took a couple decades, but eventually pay-at-the-pump became the industry standard nationwide. Towards the end of the course, we asked participants to come up with new solutions for a real problem that was challenging their company. Their problem?

Creativity 81

Creativity Brand Management Participative Course 81

Strategy Driven

OCTOBER 29, 2012

What’s your industry reputation? How do both leaders and vendors perceive you in your industry? The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. Interview industry leaders. What’s your social reputation? What’s your community reputation? Interview loyal employees.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JULY 30, 2015

Mitch Joel , president of Mirum, recently has also noticed this movement of agency talent to the client side , calling it one of the most disruptive trends in the industry right now. Agencies have been too slow to adjust to industry fast-changing industry needs. Agencies are stuck on advertising. I’m sick of it.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

JANUARY 23, 2012

Further, MIT professor Eric von Hippel's research shows how in some industries so-called lead users can be vital guides to future innovation opportunities. Further, in some industries customers lack technological sophistication to know what is or is not feasible, limiting the usefulness of their guidance.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

OCTOBER 26, 2017

A job opening catches your attention but the required experience is only eight years — and you’ve been in the industry for 15. You may be switching industries , or trying to get into a particular company. But Mehmood was keen to experience other industries, so he was open to any job that could provide that.

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

SEPTEMBER 17, 2013

So while the extroverts may be schmoozing with colleagues after work, you can ensure you’re being productive while you recharge by reading industry journals or thinking creatively about your company and your career. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JUNE 25, 2014

At the advertising industry’s most prestigious, sybaritic, self-indulgent, and self-awards gathering, the “Mad Men” are losing to the nerds, quants, and geeks. In the last five years the industry has changed more than in the last 25. If you’re a brand manager or CMO, that’s what you should care about.

Creativity 9

Creativity Marketing Advertising Metrics 9

Harvard Business Review

DECEMBER 11, 2012

And, in what must be bitter irony for the brand's managers, it just so happens to be the title of the ill-conceived ad itself. More than 100 years ago, the grandfather of modern advertising John Powers laid out his famous advice to an industry in search of its soul. It's a solid piece of advice. Danske got the first two right.

Advertising 16

Advertising Banking Audience Media 16

Harvard Business Review

MARCH 13, 2018

Even those employees who don’t have direct customer contact understand and embrace their role in delivering on-brand customer experiences. The company also reported financial gains from its efforts, reporting increased revenues, REVPAR (a hospitality industry key metric), and net income.

Company 14

Company Brand Report Training 14

Harvard Business Review

MARCH 29, 2012

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A few years ago, community managers did not exist. Is your job or industry becoming more technologically focused? As the internet has grown from 70 million users in 1997 to 2.2

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

AUGUST 23, 2018

This is a strong model for industries like consumer packaged goods, where one person, such as a brand manager, is responsible for product development from beginning to end. That person then acts as a connector, knowing all of the avenues already explored and all of the learning gained.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

NOVEMBER 25, 2013

Remote diagnostics and maintenance networks empower industrial equipment firms to simultaneously ask and identify which 20% of its customers generate 80% of the most interesting and/or unexpected uses for the equipment? Of course, subtler and more nuanced 80/20 KPIs can be winkled out from expanding data sets.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

JANUARY 26, 2012

Meet people who once worked there, as well as suppliers, customers, or others in the industry. Or this: "What are the differences in careers involving market research compared those in brand management?". Interviewers expect candidates to know this material. It's the admission ticket. But you can do better. Make your case.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

MAY 24, 2012

Every business day, companies cede hard evidence to the political agendas of a willful manager or department, and these companies span geographies, industries, revenues, and market segments. But all too often, those safeguards are ignored. Go ahead and do your analysis. But we're gonna pull the trigger.".

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

Harvard Business Review

MAY 10, 2013

Big Data" is the latest buzzword in our industry. Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Turn-by-turn instructions from Google Maps prevent us from ever getting lost. Pull lever X, out will pop Y as a result.

Tools 11

Tools Marketing Power Brand 11

Harvard Business Review

JULY 25, 2011

It took a near-death experience to drive home one critical insight: you can advertise and promote all you want, but the ultimate "brand manager," post purchase, is the product itself. A car that's no good will assuredly erode a brand — and do so steadily as time goes by. (GM used to out-spend even Procter & Gamble.)

Brand 14

Brand Brand Valuation Advertising Marketing 14

Harvard Business Review

JUNE 14, 2023

Authenticity is among Gen Z’s most important values. They feel empowered to ask and answer their own questions in a variety of social forums on any topic — from beauty to health to home improvement to technology to science.

Brand 12

Brand Influence Reputation Technology 12

Harvard Business Review

JULY 29, 2014

One of the fabulous things I’ve enjoyed about my career is collaborating with so many leaders across different industries and countries, and without exception the successful ones have been comfortable in their own skin. When you think about people with strong personal brands, who comes to mind?

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

OCTOBER 28, 2015

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. DeepNet then splits the revenues with its member-publishers.

CPM 8

CPM Advertising Marketing Supply Chain 8

Strategy Driven

JUNE 10, 2011

After all, they conducted focus groups in a Chicago suburb for one of their industry-leading clients. A vice president at an L.A.-based based agency recently told me that her team understood the Heartland consumer. She may as well have done them in Pasadena, because she probably would have found similar results.

Brand 50

Brand How To Marketing Focus Group 50

Harvard Business Review

MARCH 10, 2011

As more is communicated, more emotions shared, more passions pursued in this much more vivid medium, we're likely to see stronger bonds between brands, consumers, networks and causes. More natural, richer forms of communication will demand more of what the smarter brand managers are already doing: letting go. We make platforms.

Brand 14

Brand Video Technology Tools 14

Harvard Business Review

DECEMBER 13, 2017

She and her team projected $200 million in annual cost savings; greater negotiating power with online travel agencies such as Expedia and Priceline; and the ability to boost both revenue, by cross-selling brands, and occupancy rates, by leveraging a larger reservations system. “We should learn from other industries.

Hotels 8

Hotels Case Study Brand Price 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. 5] LISTEN, LISTEN, LISTEN Set up alerts for your brand, company name, industry, and more.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

FEBRUARY 1, 2013

"You're trying to create a clear association between your brand and a certain kind of feeling or a certain kind of style or a certain kind of approach," explains Jonah Sachs. The goal is to sort of announce whatever your new or slightly tweaked brand position is." For the vast majority of people, it's still a reveal," he says.

Brand 8

Brand Advertising Storytelling Audience 8

Harvard Business Review

AUGUST 20, 2012

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Embrace Industry Disruption. Business model innovation — often enabled by new technology platforms — isn't new. Knit Your Network Together.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

FEBRUARY 3, 2017

So the best-performing companies in this industry make sure that software development roles are filled with star talent. In other industries brand management matters more, so the A players tend to be clustered there. But having the very best brand managers and marketers may make a big difference.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

FEBRUARY 16, 2011

And there were turnaround stars like Ford's Alan Mulally and industry superstars such as Amazon.com's Jeff Bezos. Our bet is based on the fact that many companies in many industries are facing pivotal moments that absolutely demand a 2-in-1 mindset. Yes, there were wunderkind founder-CEOs like Facebook's Mark Zuckerberg.

Parcell 11

Parcell CEO Airlines Trends 11

Harvard Business Review

DECEMBER 16, 2010

More important, WWWabs symbolize the substantial shift in one of the dying innovation anachronisms of the post-industrial era. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

APRIL 8, 2015

We recently worked with apparel industry leaders from design, sourcing, manufacturing, and brand management to prototype a more innovative, responsive, and responsible supply chain. The workshop did not include a single PowerPoint slide or digital simulation.

Team 8

Team Supply Chain Workshop Drucker 8