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The Future Of Business Travel

The Horizons Tracker

Where previously workers would meet face-to-face, the shutdown in travel and of workplaces has forced so many of us to converse virtually instead. With conferences also heading online, the business travel market has ground to a halt as people have learned to communicate without jumping on a plane to do so.

Travel 138
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3 Budget-Friendly Ways to Boost Brand Awareness

Strategy Driven

Any small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget. So what if there was another way?

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Why Are Video Devices Becoming More Popular?

Strategy Driven

They reduce travel costs, enable remote work and learning, and make meetings more personal. Dedicated videophones were not popular when first introduced, but they remain attractive to businesses with larger budgets or needing high-quality audio and video. This makes social media video one of the most effective marketing tools for 2023.

Video 96
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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. This shift to digital signage has opened up new possibilities for marketers, allowing them to target specific audiences, measure campaign effectiveness, and deliver personalized messages in real-time.

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Encouraging Cross-Border Trade And Cooperation

The Horizons Tracker

For instance, the Öresund region connects Sweden and Denmark, and is often cited as a perfect example of international cooperation, but even this region produces relatively few innovation-based results, bar a few notable exceptions, such as in medicine. This increases the travel time between locations and acts as a barrier to trade.

Cooper 117
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Leadership and Digital Transformation

N2Growth Blog

Playing for parity by traveling the traditional path of best practices just ensures one thing; you will spend great amounts of time and money failing slowly, publicly, and painfully. Start thinking about opportunities based on insights, customers, markets, and business models.

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5 Tips to Improve Sales Team Performance

Strategy Driven

Lastly, having an accurate sales forecast can help you make sound business decisions in terms of budgeting, risk management, and planning. With all these things being said, sales forecasting indeed plays an integral role in the success of your marketing and sales efforts. One of them is the so-called sales playbook.

Tips 107