Signs Your Consulting Firm is Operating on Faulty Assumptions

David A Fields

You throw your best efforts into delivering value for your consulting clients, improving your consulting firm’s marketing, and creating a rewarding consulting environment. All Articles Consulting Consultants

Toxic Work Environments | N2Growth Blog

N2Growth Blog

Toxic work environments can only exist where a lack of trust and respect are present, and this can only occur in the absence of sound leadership. Let me be as clear as I can - the phrase &# toxic work environment&# is code for bad leadership, becasue a toxic culture simply cannot co-exist in the presence of great leadership. So, what do you do if you’re not in leadership and find yourself in a toxic work environment?

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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Why is marketing important for your business? Writing is a key element of marketing.

6 Ways to Give Your Content Marketing a Boost

Strategy Driven

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. With that in mind, let’s take a look at six ways you can give your content marketing a boost and get the results that your business needs to be a success: Have a Set Plan in Place. However, to give your content marketing an extra boost, try the addition of premium content.

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. I am first to applaud marketers who essentially created a grassroots adoption effort to create a quasi-standard for taxonomy, nomenclature, definitions, and a weighted value across the marketing waterfall. One marketing waterfall view has become a catchall.

6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns. Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. You just finished reading 6 Effective Ways to Market Your Law Firm !

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. Your marketing strategy will doubtless have a particular demographic in mind. When I was an intern working at Today’s Growth Consultant , one thing I learned was the importance of SEO in any marketing campaign. Marketing & Sale

5 Email Missteps Every Online Marketer MUST Know

Strategy Driven

Email is by far one of the best digital marketing solutions to have in your toolbox. While email marketing is definitely not rocket science, there IS a certain degree of skill and artistry involved in crafting a winning email campaign. Email campaign failure can happen for a multitude of reasons, and the 5 missteps listed below are among the most common and easily avoidable offenses that every online marketer should take proactive measures to avoid.

Boost Your Creativity in Our Overloaded Information Environment.

Strategy Driven

Is our digital environment interfering with our employees’ ability to see the big picture? Through her consulting firm, Your Mind on Media , she speaks before business, professional, and educational organizations on productivity, creativity, and stress reduction. StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Juliano Howard T. Dickens Jr. Lucas D. Ives Sharon Drew Morgen Hank Moore Jamie P.

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. You just finished reading The Holy Grail of Content Marketing – and When to Recommend It !

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). These keep the branches, limbs and twigs (divisions, consultants and vendors) on a growth curve. I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative.

Skills necessary to compete in rapidly evolving markets

Strategy Driven

It refers to preparing to compete using familiar techniques, against competitors you’ve faced before, in the same markets or industries, only to discover that the rules have changed. In these market battles everyone eventually loses, because quality, customer service and margins fall. But attrition relies on size, deep pockets and slowly evolving markets in order to succeed. Shifting market demands require more speed and agility.

Learn How to Market Like Google

CO2

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B.

What Does A Business Owner Need To Know When Hiring A Marketing Leader?

Eric Jacobson

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Currently, Debbie is a brand marketing and social media consultant to small businesses and nonprofits in California. Eric: What personality traits are ideal for a marketing leader ?

Global Companies Need to Adopt Agile Pricing in Emerging Markets

Harvard Business

Over the past 18 months, Sergey’s experience has been echoed in offices in Ukraine, South Africa, Turkey, Brazil, and many other emerging markets that have faced substantial currency depreciation due to the drop in commodity prices and the flow of capital to the U.S. of those in these markets said that currency volatility posed the greatest material risk to their pricing strategy during 2014 and 2015. Normally, MNCs raise prices in the emerging market, (e.g.,

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Is it Worth Publishing Online?

David A Fields

A consultant asked me the following question: Since everybody is pushing out articles, why would I think Google (or a prospect) is going to find my article or blog? What is your advice to this consultant? Is it even worth publishing blogs and articles in today’s cacophonous environment? In a few days I’ll post the answer I gave this consultant. You can see more discussion of this question by joining the Solo Consultant’s […].

Which MBAs Make More: Consultants or Small-Business Owners?

Harvard Business

In our work studying entrepreneurship-through-acquisition (EtA) — in which individuals purchase an existing small business to own and run themselves — we’ve found that most graduating MBA students agree that being the CEO of a small firm dominates traditional post-MBA careers like consulting, investment banking, private equity, and the like on these non-pecuniary dimensions. HBR STAFF. Compensation is, of course, more than money.

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Roxi Hewertson, CEO of the Highland Consulting Group, Authors Bi-weekly Column for StrategyDriven

Strategy Driven

We believe a clear, forward-looking strategy, translatable to the day-to-day activities of all organization members, is critical to realizing success in today’s fast paced market environment. You just finished reading Roxi Hewertson, CEO of the Highland Consulting Group, Authors Bi-weekly Column for StrategyDriven ! Please consider the environment before and after printing this article.

B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In B2B marketing, your website is a very important marketing asset more than in a B2C environment.

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The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. SNET had been thrown into uncharted waters as Connecticut was the first state to open its telecommunications markets to competition, more than a year and a half before the United States Congress passed the federal Telecommunications Act (1996).

The Big Picture of Business – Entrepreneurs’ Guideposts to Real Business Success

Strategy Driven

The wise entrepreneurs have mentors, compensated for their advice, tenured in consulting and wise beyond reproach. Do you have a detailed, written analysis of your market area? Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. There are many romantic notions about entrepreneurship.

The Big Picture of Business – Pave and Refine the Company Way, Corporate Culture

Strategy Driven

Where mid-managers buy the hype of the marketing slogans but stonewall the progress that would enable the company to live up to its claims. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. I was at a service counter, and the clerk was bad-mouthing the customers. “I

The Big Picture of Business – Business Success Checklist

Strategy Driven

Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential. Utilization of industry consultants or technical specialists. Marketing plan is annually updated, with realistic, measurable goals. Consultant plan is annually updated, with realistic, measurable goals. Please consider the environment before and after printing this article.

The Big Picture of Business – How to Maximize Trade Show Exposure

Strategy Driven

While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Perform informal market research. Market your presence at the show in advance via mailings, distribution of VIP tickets and inclusion of your booth in advertising. This process inevitably makes every company’s marketing position much stronger. Please consider the environment before and after printing this article.

Winning in the Market Place – Do you have what it takes? : Blog.

CO2

He talks about when he was young and worked in the consulting field on the east coast. He said, ‘the managing partner would replace one of the forty consultants every quarters.’ ’ When asked if he liked working in that environment he said, “he loved it.&# Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant.

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Nine Key Strategies for Going Beyond Great

Leading Blog

In Beyond Great , three partners from the Boston Consulting Group —Arindam Bhattacharya, Nickolaus Lang, and Jim Hemerling—make the point hat being great is no longer good enough to succeed when the very notion of outstanding business performance is being reinvented.

Public Service Announcements

Strategy Driven

Others cut into programs and services in order to fund marketing. I opined that agencies felt compelled to spend funds to compete with each other in the arena of marketing. Non-profit organizations need the support of Cause Related Marketing. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Mentoring and Lifelong Learning

Strategy Driven

People who were downsized from a corporate environment suddenly enter the entrepreneurial world and find the transition to be tough. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. Professionals who succeed the most are the products of mentoring. I heartily endorse that find a great mentor.

Management Styles

Strategy Driven

Negotiations and collective bargaining focused on conditions for workers and physical plant environments. Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. In a highly competitive business environment, every dynamic of a successful organization must be geared toward ultimate customers. Please consider the environment before and after printing this article.

The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

Analyze the company’s environment, resources and capabilities. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. Visioning is the process where good ideas become something more. It is a catalyst toward long-term evaluation, planning and implementation.

The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. One of the by-products of being high-profile is that you get hangers-on. Most mean well and want to associate with someone successful. Some are groupies, and some are outright users. The art is to discern and marginalize the weeds from your path.

The Big Picture of Business – Diversity is Important for Business

Strategy Driven

It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. This year is the 50th anniversary of the passage of the Civil Rights Act of 1964. I was on the committee that wrote that legislation.

Multi-Generational Selling

Coaching Tip

Experienced sales and sales management consultants have learned how to use generational flexibility to sell more and build higher-performing teams. . For example, "THE MULTIGENERALTIONAL SALES TEAM" book is filled with advice for both sellers and sales managers on how to thrive and lead in a multi-generaltional environment. How to Reach Millenials, Boomers and Gen X with Social Marketing (Stereotype-Free).

Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin, an entrepreneur, consultant and author of Millennials Are Not Aliens. The environment you grow up in determines what you become accustomed to,” Costin says. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations.

Leadership Campaign

Coaching Tip

Former top-tier political consultants, Scott Miller and David Morey, who could boast dozens of presidential wins around the world, have tooled their strategies to the business world and built the “Campaign Model” for Apple’s Steven Jobs. The information revolution has created a “change environment” that drives everything. and around the world are not prepared for the environment in which they operate.”. All markets are transforming today.

The Big Picture of Business – Avoid the Tired, Trite Terms: Encourage Original Thought, Focus on Priorities and Strategy

Strategy Driven

The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. Companies put too much of their public persona in the hands of marketers and should examine more closely the partial images which they put into the cyberspace. Please consider the environment before and after printing this article. Words count.

Marketing Is Dead

Harvard Business Review

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Actually, we already know in great detail what the new model of marketing will look like.

Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. CoachStation provides consulting and business advisory, coaching / mentoring and human resource related offerings. Why do you do what you do?

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. The quality audit by objective outside communications counsel can also examine the production, marketing and strategic planning functions. Access to global markets.

The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. Success and failure… it’s a matter of perspectives. Out of every 10 transactions in our lives, five will be unqualified successes. One will be a failure. Two will depend upon the circumstances.

Value-Added Leadership

Strategy Driven

This ladder holds true for managers and employees within the organization, as well as outside consultants brought in. Study and utilize marketing and business development techniques. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article.

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

Blaming problems upon others: Our consultant told us to do it. In reality, no single market shift speaks completely for itself. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Please consider the environment before and after printing this article. Some people and organizations go to great extremes to place spins, rationalize or save face.