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Navigator Newsletter #180

Chart Your Course

Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards. 9) Customer and market focus. He has worked with or led teams working on projects to improve the quality of both products and services, reduce cost and streamline operations. 7) Retain your top people.

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7 Inbound Marketing Mistakes Your Business Must Avoid

Strategy Driven

There’s no denying that inbound marketing is the way forward for many organizations. After all, inbound marketing enables businesses to get a better marketing ROI and boost their bottom lines. However, some entrepreneurs aren’t doing inbound marketing correctly and end up wasting their time – and money.

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Things to Consider When Relocating a Business

Strategy Driven

Whether it’s the proximity to other thriving businesses, access to a vast talent pool, or the allure of a market with immense potential, Chicago presents an attractive destination for companies seeking growth. What is the market potential? Update your customers through your website, email newsletters, and social media channels.

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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8 Super Tips to Grow Your Small Business Today

Strategy Driven

The Bureau of Labor Statistics reports 20% of startups collapse in the first year of their operations. Here are great tips you can use to achieve your desired goals. Technology can enhance your business operations while reducing the effort you may need to manage it. Set Attainable Goals. Reducing operation cost.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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CMI Highlights – 9 August

Chartered Management Institute

According to CMI’s recent research in collaboration with the Social Market Foundation , more than one in four NHS managers said senior leadership in their healthcare organisations was “ineffective”. At CMI, we disagree: we believe that better equipped managers means better performing public services. Read the full story here.