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Social Responsibility vs Marketing: The corporate struggle to do both

CEO Insider

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. The post Social Responsibility vs Marketing: The corporate struggle to do both appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

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Leading by Cause

Lead Change Blog

In their CFO Magazine piece, “ How An Obsession with Metrics Is Killing Your Company ”, authors Alexander Van Caeneghem and Jean-Marie Bequevort , write, “The quest for financial performance and the pressure to measure can corrode organizational cultures, narrow the focus of leadership, reduce intrinsic motivation, and support unethical behavior.

P&L 220
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How to Account For VAT in the Netherlands?

Strategy Driven

Expanding your own business involves looking for new markets. All taxpayers who operate in the Netherlands are obliged to register, and are therefore also required to pay VAT. The reduced rate can be applied to products such as medicines, food, books and magazines.

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How do leaders make lasting change?

Lead on Purpose

I found two recent articles about Clayton Christensen that have increased my understanding about leadership: The first is published in the BYU Magazine’s Spring 2013 edition. (As As a BYU alum I get the magazine in the mail; it will be available online in a few months.) The second article is an interview in Wired magazine.

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Five Steps to Adopting a Beginner’s Mindset for Your Business

Strategy Driven

Author James Clear emphasizes a beginner’s mindset for productivity in “Atomic Habits: Tiny Changes, Remarkable Results.” Eventually, we transitioned to a national model with eight regional fulfillment centers, evolving from a local market model to a regionalized footprint. Break it Down. Start with the basics.

COO 128
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The CFO tech pivot: embracing the right solutions to steer the course

CEO Insider

Global businesses have had a lot to deal with over the past year – forcing an increase in remote work, super-scrutinized business spending, and even the inclusion of cleaning products as approved employee expenses.

CFO 105