HR Digest

APRIL 30, 2024

CEOs and COOs may be well-placed to steer the business where the money is, but they’ll only find the company breaking down when the wheels fall off halfway towards their goals. With top-quality workers, employee retention strategies take the highest priority and the only way to sustain their loyalty is to cater to their needs satisfactorily.

How To 52

How To Trends Project Long-term 52

Steve Farber

JULY 24, 2017

He then created a fitness plan based on “dynamic tension,” and, with the help of a timeless advertising campaign, laid the groundwork for the modern fitness industry. And who would know more about that than Chuck Runyon, CEO and co-founder of Anytime Fitness ? It’s hard to beat tattoo loyalty.

Franchising 66

Franchising Entrepreneur Bottom-up Strategic Planning 66

Marshall Goldsmith

OCTOBER 28, 2013

People worldwide are buying the same global brands that are globally advertised, marketed, and distributed. Another cost of global trade may be an increased lack of loyalty and identification with a larger whole. While the stores may have products from more countries, they are becoming the same products. Employee Engagement'

Diversity 101

Diversity Short-term Long-term Globalization 101

Mark Sanborn

FEBRUARY 11, 2022

A personal note: This post is a tribute to Kent Taylor, founder and CEO of Texas Roadhouse who tragically passed in March 2021. What kind of CEO displays his biggest failures on the wall of his office? That personal investment from owners actually began as a low-cost method of advertising. Now the manager gets free food, too.

Taylorism 85

Taylorism Taylor Real Estate Learning-by-Doing 85

The Practical Leader

FEBRUARY 13, 2012

These are the same managers loudly pronouncing goals of higher employee engagement and increased customer loyalty. In his book, Lovemarks: The Future Beyond Brands , Kevin Roberts, CEO of the global advertising agency, Saatchi & Saatchi, explains that fads attract but without love it’s a passing infatuation.

Airlines 53

Airlines P&L Collins Leadership 53

Harvard Business Review

MAY 20, 2013

As Yahoo goes through with its acquisition of Tumblr , CEO Marissa Mayer may have a user rebellion on her hands. The uproar was bolstered by stories critical of Yahoo''s earlier acquisitions , and fueled by rumors that Yahoo may introduce advertising to the popular blogging site. In return, it enjoys their fierce loyalty.

Loyalty 8

Loyalty Cooper Media Proposal 8

Harvard Business Review

NOVEMBER 14, 2018

In fact, in a meeting we had last month with a group of senior HR directors, some of the most urgent questions were: “How do I make my CEO pay attention to this issue?” ” and “How do I convince my CEO that we need to invest sufficient resources in preventing harassment?”

CEO 8

CEO Compliance Officer Reputation Absenteeism 8

Michael Lee Stallard

NOVEMBER 9, 2010

When relationships with customers are not established or nurtured, such as in my wife’s case, an opportunity to develop customer loyalty is missed. To get the word out about these services, I would write advertisements that communicate heart-warming stories about how our jewelry store helped individuals in this way.

Customer Loyalty 239

Customer Loyalty McCarthy Godin Self-aware 239

Women on Business

JANUARY 23, 2011

As the CEO you have final say, but your employees can provide thoughts that you may have overlooked, which can actually add to your business plans. I have observed many firms attempt to create loyalty and. They will feel like you value their input, and take it into consideration when making decisions.

Press Release 100

Press Release Motivation Discount PR 100

Strategy Driven

MAY 7, 2012

CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? I am a living example of what writing can do to change a career. Write an industry white paper. Give referrals.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. While its recent image advertising campaign is a move in the right direction, it needs to focus within to achieve real change.

Brand 66

Brand Globalization Banking Long-term 66

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” The CEO, grinning, agreed with her. Don Farrall/Getty Images. What came next was a pleasant surprise.

CFO 8

CFO CEO Agility Marketing 8

Strategy Driven

DECEMBER 6, 2010

While a lot of firms advertise how ‘different’ their people are, or how they focus on service, The Bargains Group actually proves this assertion. They don’t advertise or employ salespeople – yet they manage to make millions of dollars selling their products. They don’t even have a voicemail system! The result?

Wilde 50

Wilde Real Estate Discount Advertising 50

Eric Jacobson

MAY 28, 2021

You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. As a result, nearly 75% of CEOs have stated a lack of confidence in their marketing teams, questioning their knowledge of the business and ability to drive growth. You say that marketers have got consumer loyalty all wrong.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. As a result, nearly 75% of CEOs have stated a lack of confidence in their marketing teams, questioning their knowledge of the business and ability to drive growth. You say that marketers have got consumer loyalty all wrong.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Every step of the way, Sephora is trying to improve the customer experience and maximize loyalty. In 2005 A.G.

Retail 8

Retail Supply Chain Loyalty Reis 8

Harvard Business Review

JUNE 14, 2018

Then, by applying tools like artificial intelligence, the online retailers are able to create more-personalized customer experiences, fostering levels of satisfaction, connection, and customer loyalty that traditional retailers just can’t compete with. Automation of mundane inquiries (“Would you like to order more diapers?”),

Brand 8

Brand Retail Customer Loyalty Loyalty 8

Harvard Business Review

JANUARY 16, 2013

We live in a day and age when people not only tattoo their bodies with brands (everything from corporate logos like Harley Davidson and Budweiser to Apple and the rock band KISS), but have what Kevin Roberts (CEO Worldwide of the advertising agency, Saatchi & Saatchi) dubbed a "Lovemark" (a brand that delivers, "loyalty beyond reason").

Brand 8

Brand Advertising Technology Hotels 8

Harvard Business Review

MAY 2, 2018

No marketer wants to present a message that is off-key or even irrelevant; personality science offers the chance to empathize with individuals, and engage them with the message, advertisement, or content in a way that is more likely to resonate with them. The Big Five Personality Traits O = Openness to experience. High = curious, adventurous.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

MARCH 13, 2012

I believe that Steve Jobs was among the best CEOs of this generation because he created entirely new categories six times in a decade, and built the largest company market cap ever. Jobs was famous for getting involved in details for all aspects of a product including design, packaging, and advertising.

McGregor 14

McGregor Micromanagement Leadership Performance Review 14

Harvard Business Review

AUGUST 23, 2012

Panera, meanwhile, got something that no amount of traditional advertising can buy — a genuine sense of affiliation and appreciation from customers around the world. Gail's post generated 500,000 (and counting) "likes" and more than 22,000 comments on Panera's Facebook page. What is it about business that makes it so hard to be kind?"

Efficiency 18

Efficiency Media Technology Loyalty 18

Harvard Business Review

DECEMBER 2, 2010

An interesting contrast is online shoe retailer Zappos, which wants customers to call, as the company sees that as a loyalty-builder for the brand, even if it's relatively expensive. CEO Tony Hsieh says, "We believe that forming personal, emotional connections with our customers is the best way to provide great service.".

Insurance 15

Insurance Retail Brand Loyalty 15

Strategy Driven

NOVEMBER 8, 2010

As the Chairman and CEO of Mzinga, a company that provides social software to businesses. When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JULY 16, 2013

On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough. Storydoing companies create fierce loyalty and evangelism in their customers. We also wanted to create a tool that allows CEOs and other senior leaders to apply these criteria to an analysis of their own company.

Storytelling 8

Storytelling Company Marketing Strategy Media 8

Harvard Business Review

FEBRUARY 29, 2016

According to Christophe Primault , CEO of GetApp, just 10% of consumers find what they’re looking for when interacting with online content. Twitter, for example, recently launched Brand Hub , an analytics tool for large advertisers and medium-sized companies. Let’s face it — U.S.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

OCTOBER 17, 2011

This blog post is part of the HBR Online Forum The CEO's Role in Fixing the System. The most innovative brands have dramatically changed the way they connect with customers by supplementing traditional marketing and advertising with social and digital media. Values increasingly drive consumer and employee loyalties.

Health Care 13

Health Care Innovation Crisis Brainstorming 13

Harvard Business Review

MAY 21, 2012

Penny's stock, which bounced above $43 per share after CEO Ron Johnson enthusiastically announced the new pricing strategy in January, now trades below $30. Penney now believes that success lies in better explaining its pricing strategy through new advertisements. Penney did, is a big change to communicate to shoppers. Discounts.

Price 9

Price Strategy Discount Long-term 9

Harvard Business Review

JULY 28, 2016

Email and social media connections, usage data, and user engagement create a trail that can be analyzed and applied to tailor advertisements, promotions, and loyalty plans to precise demographic segments. Companies like Unilever need to figure out their digital relationship with their customers. domestic market.

Business Model 8

Business Model Retail Brand Henderson 8

Deming Institute

SEPTEMBER 10, 2018

Compare the loyalty of the BaB you just hired from another company versus someone who your company helped develop into a BaB. Six years ago, we started tracking high-flying CEOs, researchers, and software developers, as well as leading professionals in investment banking, advertising, public relations, management consulting, and the law.

Short-term 57

Short-term Long-term Wiseman System 57

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Deborah DiSanzo, the CEO of Philips Healthcare, was once a CMO. She knew that to have a role in steering strategy, she had to earn the trust of her CEO and board.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

AUGUST 11, 2015

The dating site OKCupid brought its moral values to the attention of its users when it asked customers using the Firefox browser to switch to a competitor because of the position Mozilla’s then-CEO had taken on gay marriage in California years earlier. We live in an attention economy, and our apps increasingly have our attention.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

DECEMBER 5, 2013

“There were catchphrases that had to be hammered into the head of the employees, just like advertising does to the general public.” The most recent two CEOs placed investor returns at the top of their priority lists. . “There was a lot of minutia that had to be crammed into the shows,” says Murphy. Gerstner Jr.

Morale 8

Morale Conference Hammer Film 8

Harvard Business Review

JULY 18, 2011

I'm here to share all of this with you in a series of posts that will focus mostly on what I deal with everyday, which is the tension that persists between serious social media advocates like myself and the CEOs and boardrooms that I work with. And when's the last time a CEO asked, "How are we monetizing the telephone?"

Media 15

Media Brand Advertising Loyalty 15

Harvard Business Review

AUGUST 14, 2012

Accurate attribution analysis for online advertising. Loyalty and lifetime value-based pricing. CEOs Need Hard Data on Customer Loyalty. Uplift or incremental modeling. Automated "voice of the customer" text analysis. Automated behavioral targeting for online ad placement. Multi-channel, multivariate randomized testing.

Objective 12

Objective Attrition Workshop Retail 12

Harvard Business Review

MARCH 29, 2011

Its success was critical to Alegre's health — his CEO, Carmen Fiera, had made that clear. The company had no way to stimulate demand across its portfolio; it didn't even have a loyalty rewards program, now standard practice in the industry. Have you mentioned it to the CEO?". What about long-term strategy?

Case Study 10

Case Study Hotels Price Decentralization 10

Harvard Business Review

DECEMBER 2, 2013

Within marketing, you have brand, communications, advertising, and digital. Marketing, IT, store operations, and loyalty programs are all connected. “Our customer is in a store, then she’s reading a magazine, then she’s online. To make silos disappear. . Every company has silos. The results are impressive.

Marketing 10

Marketing Teamwork Technology Information Technology 10

Harvard Business Review

JULY 1, 2014

Even The New York Times admits that native advertisements can perform as well as the paper’s own news content. CMOs and CEOs Can Work Better Together. The phenomenon of content marketing and brand publishing has unfolded rapidly because it responds to consumer preference. They can, in fact, become enlightened. An HBR Insight Center.

Content 8

Content Marketing Brand Public Relations 8