Remove Audience Remove Innovation Remove Management Remove Productivity
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Elevating Business Triumphs Through Strategic Management and Trailblazing Tactics

Strategy Driven

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. A prime example of a strategic approach that has demonstrated significant impact is the art of product sampling.

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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. A recent exploration of the German economy by the University of Maastricht showed just how big a problem this is, with productivity growth of just 0.3%

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Talent Management in the Digital Age: Attracting and Retaining Top Talent

Strategy Driven

In the bustling business landscape of London, talent management has become a crucial element for organizational success. The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Why We Need To Disseminate Innovation To Overcome The Productivity Paradox

The Horizons Tracker

The problem is, these technologies don’t appear to be making a difference to productivity figures, or subsequently the wages and wellbeing of people. It’s a refrain with a strong heritage, with Robert Solow famously remarking that “you can see the computer age everywhere but in the productivity statistics” back in 1987.

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Designing A Product That Doesn’t Suck

Strategy Driven

Product design as a small business owner has to be one of the most exciting parts of the entrepreneurial process. When you start your own business and you finally get down to creating your product; it brings such a sense of achievement that cannot be replaced. Create a product that doesn’t suck by using these simple tips.

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How to Leverage AI for Smarter Decision Making as a Leader

Lead from Within

Embracing innovative tools and technologies is no longer optional; it’s a strategic imperative. Whether it’s data entry, scheduling, or email management, AI can streamline your workflow. AI tools can analyze customer data, sentiment, and behavior to help you tailor your products, services, and marketing efforts.