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Stop Managing Your Career

In the CEO Afterlife

Inherent in the definition of career is the opportunity to progress. More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Let’s be honest; at the heart of seeking out a mentor, personal branding and career management is one undeniable fact – IT IS ALL ABOUT YOU.

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What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. Whereas outbound marketing requires your business to cast a wide net to catch a few good leads, with an inbound strategy, you can lure potential customers who are already actively searching for the services you offer.

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4 Useful Marketing Tools for Start-Ups

Strategy Driven

Every business needs strong marketing to improve their visibility and see success. It might seem that marketing is an easy task to complete, but it is an ongoing effort and can prove more challenging than you may first think. A good marketing strategy must be memorable and eye-catching, drawing in the target audience and perhaps even reaching a secondary demographic. The use of social media has become a dominant method in marketing over the last two decades.

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Leading Without Direct Reports

In the CEO Afterlife

Leadership does not begin the when you step upon the first rung of the management ladder. Seldom, and at best, never to the degree of those in “management.” Craft or Career. Decades ago, I was moved by a business school article entitled, “Craft or Career. The author, a professor, was making the point that crafts and careers are not mutually exclusive – that craftspeople do not have to climb the management ladder to realize fulfilling careers.

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5 Functional Ways to Market and Grow your Business without Breaking the Bank

Strategy Driven

You might be trying to think of the best marketing strategies you can embrace. You may be on a budget, yet you want to market and grow your business. In this post, we are going to explore five affordable marketing strategies that you could use. Of late, there has been an increase in the use of various social media platforms for business purposes and building careers. As a business, you could make use of social media to market your business.

10 Ways to Slay Goliath

In the CEO Afterlife

My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s).

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Strategic sacrifice begins at 30,000 feet with corporate strategy. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision

My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. The Essence of Strategy [link]. I’ve always loved strategy. Crisis Management: The Ultimate Test of a Leader [link]. Branding Human Resources Leadership Life Marketing Strategy blogs Business Crisis Management

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The Power of an Enemy

In the CEO Afterlife

For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. With 100% share of market, our strategy was market growth and we managed to double sales in four years. Today, RIM struggles to maintain 5% of the market.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read.

The Anguish of Complexity: A Reflection

In the CEO Afterlife

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. This is the essence of sacrifice – a lesson that served me well for the rest of my career. Times. Places.

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company. “It’s

The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. Hopefully this synopsis of what I’ve learned will help anyone starting their own law practice, or anyone who has trouble marketing their law firm and needs more clients.

Simple Methods to Grow Your Small Business

Strategy Driven

Use a variety of marketing techniques. Marketing plays a key role in business success. When done correctly, marketing campaigns have the power to advertise your products and services to a global audience, drive traffic to your site, and establish you as an authority in your industry. There are many different marketing strategies available to small businesses. Make sure you monitor the success of your marketing campaigns closely.

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

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Sell It or Smell It

In the CEO Afterlife

After leaving the C-Suite almost twenty years ago, I pursued a career as a strategy consultant. Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. In a consumer and corporate world that values branding, it may seem surprising that fresh fruit and vegetable growers have failed to embrace or leverage this proven marketing concept.

Case Study: Target the Right Market

Harvard Business Review

We're playing in two major markets. The other is medium-size businesses with 20 to about 100 employees; the purchaser at these places is a senior manager, not the owner.". "I Andrew had been one of her first hires at SparkPlace, a two-year-old provider of internet marketing software, and he'd continued to impress her. Founder and CEO Dirk Middleton liked him, too, especially after Andrew coined what would become the company slogan: Marketing is broken.

Case Study: Target the Right Market

Harvard Business Review

We're playing in two major markets. The other is medium-size businesses with 20 to about 100 employees; the purchaser at these places is a senior manager, not the owner.". "I Andrew had been one of her first hires at SparkPlace, a two-year-old provider of internet marketing software, and he'd continued to impress her. Founder and CEO Dirk Middleton liked him, too, especially after Andrew coined what would become the company slogan: Marketing is broken.

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

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What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Self-management: Being a PM can be incredibly stressful. Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc.

4 Tips to Improve Your Business Performance

Strategy Driven

According to Chron , the following indicators can be used to evaluate business performance – key operations variables, market performance, customer returns, and product quality and returns. Hold regular performance meetings and be transparent with employees about their career progression. Invest in marketing campaigns. Marketing campaigns are an essential way to build brand awareness, increase sales conversions, and boost earning potential.

Can You Really Turn a Hobby into a Business? part 1 of 3

Strategy Driven

But is simply enjoying stamp collecting enough to translate your hobby into a successful, thriving, and sustainable career? In my view, social media is still a relatively untapped resource—and it’s one tool every hobbyist already has at their disposal to do the most basic market research. Remember the seven P’s of marketing : product, price, promotion, place, packaging, positioning, and people.

It’s Time to View Leadership as a Profession

Great Leadership By Dan

engineers, pilots, sales managers, marketers, teachers, and bankers. Society for Human Resource Managers have established standards and certification. is senior vice president of Development Dimensions International (DDI), and is an expert on leadership development, employee engagement and talent management. careers Rich Wellins development DDI leadershipGuest post from DDI's Richard S. Wellins, Ph.D.

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What Managers Can Learn from March Madness

Harvard Business Review

Unfortunately, many managers misunderstand their competitive set, and that leads to strategic mistakes. We believe that in business as in basketball, understanding what bracket you're competing in is key to shaping your competitive strategy and tactics. For a powerful example of how this understanding can shape strategy, consider the electric razor industry. Braun simplified its merchandising and brand strategy. Marketing Strategy

Three steps to the next big opportunity

Lead on Purpose

— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. Following these three things will help you progress from your work as an engineer (or support or SE or any other job) to becoming a successful product manager. And for you who are product managers, look for people who are trying to make the shift and reach out and help them. love your site and marketing strategy.

Can You Really Turn a Hobby into a Business? part 3 of 3

Strategy Driven

But first, ask yourself why you want to make a career out of your hobby? And because technology now enables work to be a thing you do rather than a place you go, the opportunity to identify and develop unique career pathways is greater than ever! He is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Nick was previously Head of Sage One for Sage UK, and prior to that, Head of Marketing for the Accountants Division at Sage.

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How are you doing on price? :: Women on Business

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business Team Suze Orman Personally Addresses Women on Business Readers Oct 25 How are you doing on price?

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Market share was responding but not profit. Marketing.

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How Business Coaching Can Boost Your Profits

Strategy Driven

Marketing advice. Business owners often struggle with the marketing side of their business. There are so many elements involved in running a successful marketing campaign , and the tactics that would be best for one business may not be as effective as for another. A good business coach can combine the analysis of a client’s accounts with a forecast illustrating the potential benefits of making changes to your marketing strategy. Time management.

How to Start a Business That’ll Succeed: A 10-Point Guide

Strategy Driven

You’ll need a solid understanding of the level of hard work, passion and commitment required to run a restaurant, as there is more to it than hiring a chef and marketing your venture. You could also study health management, operations management, global leadership, or supply chain & enterprise resource planning. Once your business considerably increases its profit margin, you should quit your career to focus on your new company.

Why You Should Conduct Talent Review Meetings and 10 Best Practices for Doing Them

Great Leadership By Dan

I’ll bet a lot of executives and managers reading this post would enthusiastically agree with the declaration “Employees are our greatest asset”. valued by an organization’s leadership, just take a peek at the agendas for their business review meetings, board meetings, operations reviews, quarterly shareholder meetings, sales meetings, or any other kind of management meeting that permeates a busy executives’ calendar. Each manager should also be taking notes on their own employees.

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Bring Back the General Manager

Harvard Business Review

Have you noticed that general managers are scarce these days? But in many large companies, the only true general manager is the CEO. Everyone else, whether in the C-suite or in the senior management ranks, runs a piece of a business or a support function. As a result, a limited number of people have full, end-to-end accountability for business success — and there are few opportunities for managers to learn all aspects of a business.

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How to Start a Business That’ll Succeed: A 10-Point Guide

Strategy Driven

You’ll need a solid understanding of the level of hard work, passion and commitment required to run a restaurant, as there is more to it than hiring a chef and marketing your venture. You could also study health management, operations management, global leadership, or supply chain & enterprise resource planning. Once your business considerably increases its profit margin, you should quit your career to focus on your new company.

Contracts That Hurt You

Women on Business

While they create marketing strategies, business proposals, focus on product development and client acquisition – contracts are being made and signed that due to a lack of time or review can hurt the company and its directors in the long run. Over the course of my career I have worked with excellent attorneys that have saved me a great deal of money and heartache down the road. If the market shifts does your contract allow for you to shift with it or will you be stuck?

People Do Business With You…But Why?

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business Team Suze Orman Personally Addresses Women on Business Readers Jan 12 People Do Business With You…But Why?

Gretzky, Gates, Zuckerberg: Can they see the Unseen? | In the CEO.

In the CEO Afterlife

And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. I’ll bet everyone you mentioned in your post at some point in their career developed their entrepeneurial ability to be were the puck was headed by out working most mere mortals. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

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Starting a New Job? Take Control of Your Onboarding

Harvard Business

When Liz was offered a job as a product manager at a growing biotech firm, she was ecstatic. It’s typical for new employees to initially place most of their focus on the relationships with their direct manager and those they manage, but others across the organization can be just as critical in influencing your career. A senior director of marketing reports to an executive with broader responsibilities, who in turn reports to the global VP of marketing.

Do Vulture Cultures still prevail in Business? | In the CEO Afterlife

In the CEO Afterlife

I witnessed plenty of vulture culture during my career. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. We look at ways to manage around them. Marketing. Strategy.

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Managing Designers on Two Different Tracks

Harvard Business Review

You also have to retain, direct, and eventually promote them — something that managers from other backgrounds can find daunting. Or more correctly, their paths: in our experience at Ziba, we’ve seen two distinct career paths among creative professionals, each stemming from its own set of motivations, and demanding its own approach to management. As their manager, you should encourage this. It should be managed that way. Creativity Design Managing people

19 Tips & Ideas on Starting & Running Your Own Business

Miles Anthony Smith

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Experience of working in that industry will give you a much greater understanding of the way that your chosen market works, and will help you identify potential customers, growth opportunities and marketing strategies.

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The Art Of Selling Houses: How To Keep Your Books Ticking Over

Strategy Driven

Marketing strategy. You will come across as a much more reliable real-estate agent if your marketing is of a high standard. Using professional photographers and marketers, such as Yught , will get you a service that is specialized in real estate. Part of your marketing strategy should involve a strong online presence. Positive word of mouth will certainly benefit you in your career – but that doesn’t mean you should rely on it.

3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan.

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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. Rebel Brown : I began to realize that regardless of my client’s size or market focus, from early stage to small business to enterprise, I was constantly having to deal with the same challenges in thinking and planning, before we could focus on the project objectives.