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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 261
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Underdogs don’t succeed by trying to do what the category leaders do, but better. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market.

Brand 288
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3 Telltale Signs It’s Time to Rethink Your Executive Team

Leading Blog

W HEN A CEO first assumes their position or joins a new company, they’re often quick to make changes to the executive team, creating a group of trusted advisors who will drive their strategic agenda. But once the CEO has been in place for a few years, this dynamic changes. Take, for instance, the automotive industry.

Execution 321
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The New Age of Operations: Modern COO Search Strategies by N2Growth

N2Growth Blog

Moreover, the advent of Artificial Intelligence (AI) and Machine Learning technology has dramatically refined the COO recruitment process by introducing predictive analytics. A COO who understands and values diversity can steer the company to improved customer orientation and competitiveness in global markets.

COO 217
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Sleepless in Silicon Valley: What Keeps CEOs Up At Night

HR Digest

L-R): Anthony Horton, Chris McCarthy, Stephanie Neal In a recent interview, OpenAI CEO Sam Altman revealed a startling confession: the architect of ChatGPT, a revolutionary language model capable of holding nuanced conversations and generating creative text formats, often struggles to sleep. times more likely to trust their leaders.

CEO 52
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First Look: Leadership Books for August 2023

Leading Blog

So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. They prevent you from learning. We barely know how trust works. They prevent error.

Books 215