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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 3: Relevance.

Marketing 261
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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos.

B2B 145
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The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

Strategy Driven

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

Influence 134
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DIY Marketing: Does it Work?

Strategy Driven

From managing your social media accounts to writing your own blog, there are many forms of DIY marketing. There’s no cap on what you can spend on marketing your product or service. With that said, just how effective is DIY marketing? What is Digital Marketing ? Is Your DIY Digital Marketing Working?

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5 Ways to Improve Productivity in a Digital Marketing Environment

Strategy Driven

However, there are also solutions to make these everyday projects more profitable in the long term. In a digital marketing environment, there are many areas to consider throughout all client projects. An agency may cover all aspects such as email marketing, SEO, content creation, and digital strategy under one roof.

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What do you need DAM for?

Strategy Driven

DAM platforms are used as centralised solutions for digital content management, storage and distribution. Storing and managing online content is more than just putting it on a virtual cloud drive (like Google Drive or Dropbox). As a result, your team, no matter how big or dispersed, can work with digital content easily and seamlessly.

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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

The Digital Transformation of Construction Marketing Traditional marketing methods like billboards and cold calling have been the go-to strategies for construction companies for decades. Video Advertising Video advertising, especially on platforms like YouTube, is an effective way to showcase your construction projects and expertise.