Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods.

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

White Paper 8

White Paper Film Audience Content 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

DECEMBER 10, 2010

An example of this integrative approach comes to us from Piers Handling, who runs the Toronto International Film Festival. When he took the helm, it was not even the #1 film festival in Canada. The presence of the stars and the announcement of a big award draw media attention to the films and make the industry happy.

Examples 15

Examples Film Strategy Incentives 15

Harvard Business Review

APRIL 9, 2014

However, from the perspective of managers and CEOs operating in Nigeria, there are some important implications. Before the announcement, the stock market capitalization to GDP ratio for Nigeria was 33%, compared to 270% for South Africa. First, there will be some changes in the competitive landscape. Global business'

GDP 8

GDP Human Capital Film Consensus 8

Harvard Business Review

MAY 13, 2014

and other developed markets? But Chinese companies of all sizes are already operating in the U.S. For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain. When a Chinese company operates in the U.S., in a big way. This assumption is false.

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

AUGUST 17, 2012

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products. The same challenge applies to start-ups that market solar lamps in India. Even in the U.S.,

Venture Capitalist 14

Venture Capitalist Early Adopters Entrepreneur Magazine 14

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. 5) Operational Transparency -.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. They get it.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8

GDP Politics Marketing Bottom-up 8

Harvard Business Review

MAY 28, 2013

Although a veteran in the film business, Katzenberg had no experience with animation and little appetite for it. It depicts a central film asset that in very precise ways infuses value into and is in turn supported by an array of related entertainment assets. Illustration: @1957 Disney.

Film 10

Film Franchising Industry Resources 10

Harvard Business Review

MAY 12, 2015

During Tootsie, walking in the shoes of a woman had such a profound impact on Dustin Hoffman that, 30 years later, recalling his decision to make the film brought tears to his eyes in an interview with the American Film Institute. Gerstner called his listening tour Operation Bear Hug.

Film 8

Film Bureaucracy Influence Brainstorming 8

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Strategy Driven

APRIL 22, 2011

The author’s Harvard Business Review articles are among the most highly read in the magazine’s history. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

MARCH 23, 2016

Kodak did not end up losing the film business because one day nobody wanted film. Instead, they lost the market one customer at a time as people found alternatives in the form of digital photography. Both companies, while under a corporate umbrella, operate as independent brands with largely independent development teams.

Film 8

Film Christensen Short-term Software 8

Harvard Business Review

MAY 30, 2014

And the essence of Walt Disney’s original strategy remains intact today: to construct a range of businesses — from animated film to fun parks, TV, retail, cruise ships, and more — around a group of engaging, family-friendly characters. How Samsung Gets Innovations to Market. Or consider U.S. When Innovation Is Strategy. Strategy'

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

JULY 17, 2015

Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. Video is no longer the cornerstone of revenue for cable operators.

Video 8

Video Telecommunications Early Adopters Advertising 8

Harvard Business Review

JANUARY 9, 2017

Kala spends hours every week reviewing and labeling examples of questionable content. The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

JUNE 13, 2012

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Natalia Georgio knocked on the door of her new marketing director's office. Still, Natalia thought the company needed better marketing to support its expansion strategy. "I'm

Case Study 13

Case Study Audience Survey Marketing 13

Harvard Business Review

AUGUST 23, 2018

Optimizers make up the core of most established businesses — they’re skilled at enhancing and perfecting the existing business to drive growth or improve operations. Scalers iteratively experiment and tweak new ideas until they find product-market fit using methods like agile or lean.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. and the U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

OCTOBER 26, 2011

This same trend is now playing out in the solar energy sector: yesterday's startups FirstSolar and SunTech are becoming today's acquirers, and GE's acquisition of thin-film solar company PrimeStar Solar earlier this summer is intended to allow the giant to go head-to-head with FirstSolar for the thin-film market.

Energy 11

Energy Finance IPO Biotechnology 11

Strategy Driven

SEPTEMBER 13, 2019

Ask any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry. Carefully curate it to funnel traffic in the directions necessary. About the Author.

Content 50

Content Gordon Video Budgeting 50

Harvard Business Review

JANUARY 12, 2011

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Don't under-communicate.

Innovation 15

Innovation Brand Project Storytelling 15

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). Add Structure Never miss a new post from your favorite blogger again with the Harvard Business Review Daily Alert email.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. IT management ROA ROI'

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

MAY 15, 2012

But here are a few examples of what sustainability innovation looks like: The world's highest reflectivity mirror film, which can take sunlight from a roof and carry it deep into a building — the length of a football field, in fact — all while losing less than half of the light. It's also a sizable business for 3M.

Innovation 13

Innovation Early Adopters Energy Efficiency 13

Harvard Business Review

OCTOBER 24, 2012

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. One solution is to use a flexible, fluid team structure that consists of three tiers : a core, an operational level, and an outer network. — can play a huge role in doing so.

Team 9

Team Succession Hypercompetition Teamwork 9

Harvard Business Review

JANUARY 22, 2016

How many people in operations truly understand what it takes to run finance or HR, and vice versa? Through these experiences, both of them learned more about public speaking, customer interaction, sales, inventory management, financial management, and marketing. In fact, she is one of the world’s foremost experts on the subject.

Company 8

Company Finance Real Estate Fashion 8

Harvard Business Review

DECEMBER 18, 2012

Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. For instance, increasingly, robots are making their way into the operating room. Innovations like the da Vinci Surgical System is designed to make complex surgeries easier.

Technology 8

Technology Film Operations Conference 8

Harvard Business Review

APRIL 15, 2015

For Westerners at least, our working cultural definition owes a lot to robots in stories and film, as well as real-life robots past and present. By 1973, there were 3,000 industrial robots in operation. Their market value is $9.5 Form-factors, intelligence, and the purpose of robots can all vary significantly. How is this so?

Definition 8

Definition Ethics Industry Automotive 8

Harvard Business Review

SEPTEMBER 12, 2013

One of my favorites is the story of the JAK Members Bank (or JAK Medlemsbank), a co-operative member-owned financial institution based in Skovde, Sweden. The bank does not participate in capital markets; all of its loans are raised solely from member savings. For decades it has been the most avidly watched Christmas film.

Banking 9

Banking Finance Globalization Film 9

Harvard Business Review

DECEMBER 8, 2011

When Apple first introduced the desktop operating system to the public with the Macintosh , they strictly enforced the look-and-feel of programs to ensure that users would feel comfortable with each new program. The natural tendency was to think about digital cameras as if they were like traditional film-based cameras.

Retail 14

Retail Film Comparison Productivity 14

Harvard Business Review

SEPTEMBER 12, 2013

One of my favorites is the story of the JAK Members Bank (or JAK Medlemsbank), a co-operative member-owned financial institution based in Skovde, Sweden. The bank does not participate in capital markets; all of its loans are raised solely from member savings. For decades it has been the most avidly watched Christmas film.

Banking 8

Banking Finance Globalization Film 8

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". And with good reason.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

MAY 6, 2015

The inventors, who publicly announced this new approach in March, say they were inspired by the film “Terminator 2” – specifically the scene where a robot reshapes itself after having melted into a puddle. The market is taking these claims seriously, as well. Another promising development is multi-jet fusion.

Chemicals 8

Chemicals Technology Industry Film 8