HR Digest

APRIL 9, 2024

Leveraging a variety of listening methods, such as surveys, focus groups, department-wide fireside chats with leaders, and so on, we pull back the layers on the needs of our employees and tackle what matters most to them, while also keeping in mind the needs of our customer and business.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Lead Change Blog

APRIL 18, 2016

But, when the time comes for the cows to be transported to market, herding can become a challenge. If your customers’ experiences with your “parking lot” were a picture of your whole service system, what would it tell them about what you value and your top priorities? Start with your customers’ first encounter.

Policies 150

Policies Follow-up Banking Bureaucracy 150

HR Digest

NOVEMBER 9, 2023

As 2023 draws to a close and companies begin to settle on the wages and hikes for the next year, the question of how to create an equitable compensation system might flash in everyone’s mind—if briefly. Building a conscious pay system requires conscious policies and practices that support such an initiative.

System 52

System How To Benchmarking Diversity 52

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It must be continuously nurtured, supported, and cultivated as business needs or the market changes, while still adhering to fundamental beliefs and values. You developed a five-step system for culture change.

How To 108

How To Middle Management Reputation Short-term 108

Strategy Driven

JUNE 10, 2011

Marketing executive in New York City. You may even share the views of the marketing executive that I quoted above. ’ As Author of How to Speak American : Building Brands in the New Heartland, Paul shares his groundbreaking insights and has emerged as one of the most respected voices in marketing today. population.

Brand 50

Brand How To Marketing Focus Group 50

Strategy Driven

APRIL 27, 2016

The best way to accomplish this is to set phone appointments after the first inquiry that comes via a website or an online RFP system. Based on recent focus groups with clients who are involved in buying/procurement departments, we heard loud and clear their frustration with trying to get someone on the phone to quote prices.

Guidelines 50

Guidelines Hotels Follow-up Commitment 50

Harvard Business Review

OCTOBER 12, 2018

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. It can guide the discovery of a problem, but it won’t determine the solution.

Team 12

Team Analysis Focus Group Influence 12

Harvard Business Review

SEPTEMBER 19, 2012

Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. For instance, analysis in financial systems is helping us see the behaviors and connections that cause financial bubbles.

System 15

System Analysis Retail Focus Group 15

Harvard Business Review

JANUARY 5, 2012

A few months back, Coca-Cola's Joe Tripodi (Chief Marketing and Commercial Officer) wrote an HBR post on his company's evolving shift from consumer impressions to expressions: defined as any level of audience engagement with Coca-Cola's brand content. Marketers still need offline mass media, especially TV, to build brands.

Media 13

Media Audience Brand Advertising 13

Strategy Driven

JANUARY 26, 2011

This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. Building your Social Nation means changing what you think it means to build a company. Still skeptical? Then take a look at the hard numbers.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks. BIG DATA INSIGHT CENTER.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks. BIG DATA INSIGHT CENTER.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 4, 2013

Bally Technologies , a leading provider of gaming systems for casinos, has earned more than 60 awards for innovation in just the last four years. Focus groups are also used to understand how engaging the games are, whether they need to be redesigned or fine-tuned, and whether the opportunity needs to be shaped before it becomes practical.

Technology 8

Technology Innovation Kaizen Chief Executive Officer 8

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 70

Franchising Marketing Strategy Strategic Planning 70

Harvard Business Review

APRIL 19, 2013

However, in the rush to become more patient-centered, the health care system has misplaced its focus. Researchers and health systems deploy focus groups and surveys to assess general patient preferences in an effort to determine "what patients want." Consumer-Marketing Tools.

Industry 8

Industry Health Care Meyer How To 8

Harvard Business Review

MAY 16, 2018

They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. The company conducted employee focus groups and found that working there didn’t actually feel like working for a global company. Let Your People Do the Talking.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. Advertising Branding Marketing' Sales really took off when Cybill Shepherd wore a pair to the 1985 Emmys.

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

SEPTEMBER 5, 2012

Whatever your discipline, doing business today means immersing yourself, and your organization, in a wealth of messy, unstructured, real time data from customers, competitors, and markets — and finding ways to use such data visibility to see what's coming. That is every marketer's dream: getting closer to customers. _.

Real Estate 8

Real Estate Merchandising Retail Chemicals 8

Harvard Business Review

OCTOBER 26, 2012

Through our experience utilizing the "jobs-to-be-done" concept in a range of settings, my colleagues and I have developed five tips for would-be innovators: the five Cs of opportunity identification (modeled after marketing's famous four Ps — price, product, place, and promotion). Circumstance. Constraints. Criteria.

Sample 14

Sample Innovation Software Airlines 14

Harvard Business Review

DECEMBER 27, 2010

new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility. What is the best way to disrupt a market? Which customers should I target?

Innovation 16

Innovation Govindarajan Disruptive Innovation Business Model 16

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

SEPTEMBER 7, 2011

million university graduates entered the job market in 2010 , up from one million in 1999. Especially telling: 57% of the Chinese women university graduates surveyed for our book Winning the War for Talent in Emerging Markets rated the public sector as an attractive job option. More than 6.4 and Europe," Marilyn concluded. "I

Travel 9

Travel Survey Marketing Budgeting 9

Harvard Business Review

NOVEMBER 27, 2015

They’re also among the most profitable (the top five companies make up for 15% of the index’s total market capitalization), and the fastest growing (their market capitalization has grown this year by 23.3% Cisco Systems. Alibaba Group. Burberry Group. Whole Foods Market. BAE Systems.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

DECEMBER 19, 2011

The CWLP survey found that 65% of educated Brazilian women view the public sector as very desirable to work for, head and shoulders above their counterparts in other BRIC markets. A government job once meant parking one's ambitions at the door — one focus group participant went so far as to say that it "stains resumes."

Survey 13

Survey Education Competitive Advantage Human Capital 13

Harvard Business Review

JANUARY 8, 2013

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built. What does it mean for your company and industry? What should it mean?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

AUGUST 29, 2012

Breaking down silos and decision-making hierarchies, understanding customers better, bringing products to market faster — these are imperatives for many companies today. Second, Edmunds.com employees had plenty of creative ideas for improving the site but no standard system for evaluating and implementing them.

Rogers 8

Rogers Learning-by-Doing Training Process 8

Harvard Business Review

JANUARY 13, 2015

As a former HR leader for a Fortune 500 company, I’m all too aware of how flawed the system is. Specifically we used interviewing and focus groups to find out whether many of the root causes of engagement are actually found outside the workplace. The answer? A resounding “yes.”

Human Resources 8

Human Resources Self-aware Survey Influence 8

Harvard Business Review

AUGUST 23, 2017

At heart, the algorithms and computation are dedicated to unearthing novel patterns, which is what science, technology, markets, and the humanistic arts have done throughout the story of humankind. Take a systemic view of your business, and find data adjacencies. This is no simple matter, as AI is both familiar and strange.

Company 12

Company Training Technology Wireless 12

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Here's how.

CEO 8

CEO Airlines Marketing Software 8

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. The 12 Essentials Church Marketing and Communications are: Vision Identification. Project Systems. External Marketing. Web Essentials. Volunteer Mobilization.

Storytelling 54

Storytelling Audience Brand Long-term 54

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Some companies don’t have the systems and technology to segment and profile customers.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12

Harvard Business Review

AUGUST 28, 2013

I regularly used not only focus groups and surveys, but I read every reader email. Thanks to a ratings system I employed to measure reader satisfaction with the content in the magazine, I discovered how fascinated readers were with anything that explained what made men tick. Innovation Marketing Media'

Brand 8

Brand Magazine Content Fashion 8

Harvard Business Review

AUGUST 17, 2016

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction.

Media 8

Media Sample Brand Marketing 8

Harvard Business Review

MARCH 26, 2013

The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8