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Improving Your Personal Brand as an Entrepreneur

Lead Change Blog

In today’s marketplace more and more individuals are calling themselves entrepreneurs. Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers.

Brand 195
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First Look: Leadership Books for October 2023

Leading Blog

We can all improve at improving. Helping executives and entrepreneurs solve their toughest problems over the past decade, Frei and Morriss learned that the trade-off between speed and excellence is false. We underestimate the range of skills that we can learn and how good we can become. It turns out that it's not.

Books 276
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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 290
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Leveraging Personalized Customer Experiences to Increase ROI

Strategy Driven

Personalized content and experiences have been growing in popularity as businesses realize their potential to drive more customer engagement and sales. But how can you measure the return on investment (ROI) of your personalized content campaigns? What Makes Personalized Content Successful?

ROI 112
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Three Ways to Improve Your Personal Brand Skills as an Entrepreneur

Strategy Driven

There is no doubting the fact that personal branding has become huge over the past few years and is only set to grow in popularity over the next few months. With social media becoming an acceptable (and arguably necessary) place for entrepreneurs to be seen, neglecting to build a personal brand is a rank disadvantage.

Brand 108
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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

A professionally designed, user-friendly website acts as a virtual storefront, providing a glimpse into your offerings. Investing in a well-crafted website enhances credibility and broadens your audience reach. Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success.

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Professional Development Ideas for Entrepreneurs

Strategy Driven

Owning your own business or working freelance means you don’t have the safety net of an HR department to take care of your personal administration or a boss prompting you to take a course. All of this must be instigated by you, and it is important if you want to be successful in your field. Books and podcasts.