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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. Approximately 89 percent of organizations have already adopted a digital-first business strategy. Nokia just couldn’t keep up.

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The Benefits of a Chief Transformation Officer for Growth

N2Growth Blog

Vrio Corp has been committed to following market trends and increasing its value proposition through transformation: investing in technology and content aligned with the consumers’ habits, emphasizing the next generation. Step 3: Strategy alignment. originally an American direct broadcast satellite service provider from California.

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Why Every Company Needs a Current Talent Strategy

Strategy Driven

And to do that well, you need a current talent strategy that connects to your business strategy and a culture that nurtures people. When’s the last time your company created a talent strategy? The results from a new McKinsey Global Survey confirm the positive effects of talent management on business outcomes.

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7 Ways to Manage a Talent Shortage

Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery. But it also means your business needs to hire and retain talented people in a highly competitive market. Make diversity & inclusion a cultural pillar and a business strategy. This is great news. Become a company known for learning & training.

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How Operational Excellence Attracts and Retains Talents

Strategy Driven

A McKinsey survey found that 82% of companies don’t believe they recruit highly talented people, and only 7% think they can retain top talent once hired. Market Reputation : Operational excellence contributes to a positive market reputation. However, many companies struggle with attracting and retaining such talent.

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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. His strategies appear in numerous books, articles, and business reviews. logistics, and finance. finance, I.T., finance, I.T.,

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