The Horizons Tracker

MARCH 15, 2020

That’s largely the ethos behind accelerators such as Entrepreneur First, who back exceptional people and help them turn their intellect into marketable products and successful businesses. Who would be CFO or COO? ” Entrepreneurial team formation. Who would be CEO? Idea or team.

Team 85

Team Entrepreneur COO CFO 85

Strategy Driven

FEBRUARY 20, 2019

Middle-market businesses often assume they’ll be overlooked by attackers, whether due to a large number of similar companies, or a lack of enticing assets. Moreover, a medium-sized business may not have the capital or reserves to recover reputationally or financially after a major data breach the way a multinational corporation can.

Chief Technology Officer 77

Chief Technology Officer Short-term How To Long-term 77

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? MROI helps prove that “marketing does indeed have an impact on the profitability of the firm.”

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JULY 31, 2017

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

Marketing 8

Marketing Root Cause Analysis Management Supply Chain 8

Harvard Business Review

JANUARY 11, 2016

The 1990s saw the rise of the strategic CFO, and more recently many companies have created a chief strategy officer (CSO) position. Such friction is destructive — and a huge missed opportunity, because the CFO and the strategy head are far more effective when they collaborate. Tapping the most promising growth spots.

Strategy 8

Strategy CFO Finance Short-term 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Strategy Driven

JANUARY 28, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Servant Leader 50

Servant Leader Newsletter Resources CFO 50

Harvard Business Review

MAY 28, 2018

Then a new CFO joined the company: Masashi Oka, a financial industry veteran who had played a key role in transforming Mitsubishi UFJ Financial Group-owned Union Bank in the US. Thanks to the analysis, Nikon could identify and then interview past investors to understand the reasons they had purchased and then sold their Nikon shares.

Company 8

Company ROIC CFO Restructuring 8

Harvard Business Review

SEPTEMBER 23, 2014

When I do get a name, it often differs depending on who I asked—a marketing executive points to one person, while finance identifies someone else. Analytics requirements can span business units, database and analysis systems, and reporting hierarchies. For example, marketing analytics is quite important to many organizations.

Company 8

Company COO Information Technology CFO 8

Harvard Business Review

SEPTEMBER 23, 2014

” When I do get a name, it often differs depending on who I asked—a marketing executive points to one person, while finance identifies someone else. Analytics requirements can span business units, database and analysis systems, and reporting hierarchies. That isn’t good.

Company 8

Company COO CFO Analysis 8

Harvard Business Review

NOVEMBER 9, 2018

Our analysis uncovered the most common types of “pandas”: 36% of pandas related to executive presence. Take Jim, a front-runner CFO candidate for a leading medical device manufacturer on the verge of an IPO. 28% related to communication style. 29% related to peer-level relationships. Peer relationships.

Career 15

Career CFO Sample Execution 15

Marshall Goldsmith

DECEMBER 6, 2010

A CEO asked me to coach his potential successor, the CFO. It didn't take long before I just felt that the CEO just didn't like the CFO. I brought it to his attention: "I just don't think you like the CFO." However, the CEO now concluded that the CFO lacked the "adequate marketing skills." the CEO told me. "His

CEO 118

CEO CFO Skills Open-book 118

Harvard Business Review

APRIL 5, 2013

My consulting firm works with many successful market leaders with amazing market shares — 30%, 50%, 70% and even 90%. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

FEBRUARY 18, 2011

In today's economy, where the fast growth of emerging markets outpaces America and the developed world, if you haven't gone global yet, it's time to get moving. Market share expanded, cost controls tightened, safety improved, operational efficiency peaked, and so did profits. [For more, visit the Communication Insight Center.].

P&L 15

P&L Globalization CFO Operations 15

Harvard Business Review

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Your company has (mostly) solved product/market fit. What to do. What to do. What not to do.

Metrics 13

Metrics Engineering Efficiency Learning-by-Doing 13

Harvard Business Review

MAY 23, 2018

Recall that Nokia dominated the mobile and smartphone markets in 2007-2008 when Apple launched the iPhone and Google the Android operating system. We investigated this topic when we studied how Nokia executives dealt with the company’s severe strategic challenges between 2007 and 2013. Why are we dragging these other three out?

Strategy 8

Strategy Analysis Operations CFO 8

Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Apply Tools that Everyone Can Use.

CIO 8

CIO Chief Information Officer Norton Technology 8

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This post isn’t intended to argue the merits of Obama’s politics, nor of the Times’ and other analysis. and public opinion.”

Influence 275

Influence Blog Politics Learning-by-Doing 275

Harvard Business Review

AUGUST 4, 2015

A new Conference Board study, as CFO magazine reported , reveals some startling growth in greener products at a dozen big companies like Kimberly-Clark, Dow, GE, Siemens, Toshiba, and more. And it’s not just happening at Target. So why are sustainable products surging now?

Productivity 8

Productivity Products Chemicals Retail 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. Dan continued.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

DECEMBER 26, 2014

We have reviewed hundreds of corporate announcements and websites, interviewed numerous leadership experts, and conducted an analysis of CEO changes and successions over the past five years at S&P 500 and Global 100 companies. Through this effort, we have observed certain characteristics of this emerging trend.

CEO 12

CEO Contingency Plans Telecommunications Planning 12

Harvard Business Review

OCTOBER 11, 2013

Competitive products came on the market, but none were as popular as the Express. Terranola’s market cap skyrocketed to $8.1 It seemed that many market players, notably Jeremiah Hughes, thought the Terranola story was too good to be true. As CFO, A.J. At the stock’s peak, nearly a third of shares were sold short.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

DECEMBER 19, 2013

This bias also explains why a CFO may be perceived as cheap by disposition or why a team might attribute its internal conflicts to incompatible personalities instead of resulting from organizational incentives to compete rather than collaborate with one another. There is a better way.

Human Capital 8

Human Capital Constraint Politics Incentives 8

Harvard Business Review

NOVEMBER 1, 2013

A study of CFO surveys shows that corporate financial professionals are way too sure of their ability to predict the future. Over the course of a decade, the CFOs were asked to state the range of one-year stock-market forecasts that they thought would lead them to be right 80% of the time. Harvey of Duke.

CFO 8

CFO Survey Globalization Document 8

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way. A clear link to financial and strategic outcomes.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

APRIL 6, 2011

A large division of this company had recognized the need to dramatically change its business model to survive and succeed in a changing market. The analysis and design phase of a "bet your company" process change needs to be done thoroughly. What can we learn from this failure? How can you avoid this happening to you?

Process 14

Process Six Sigma Finance Short-term 14

Harvard Business Review

APRIL 30, 2015

So once the finance department, CFO, or treasure department has determined what the rate is, managers know that is the number to beat if they want to win support for their projects or proposals. The formula looks like this: Cost of equity = risk-free interest rate + beta (market rate – risk-free rate).

Cost of Capital 8

Cost of Capital Cost Finance Discount 8

Harvard Business Review

OCTOBER 26, 2016

The next day, back in Istanbul, Sena met with Ahmet Ozan, the company’s CFO. “The market research from Capital is promising. Why not slow down a bit—do some more-intensive market research to double-check that our assumptions are accurate?” “I can just hear Erkan saying that,” Sophie said.

Case Study 8

Case Study CEO Banking Agility 8

Harvard Business Review

OCTOBER 31, 2011

Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." It's a good time for us and potentially a great market," he told Aubrey. Back at the office, Stan stopped by to see his CFO, Carl Amirault. Stan looked around at the room displays. "We

Case Study 10

Case Study Marketing Real Estate Retail 10

Harvard Business Review

MAY 14, 2015

This oft-heard defense of buybacks is clearly hollow: Once a CEO or CFO makes this claim, the company cannot sell the stock at a higher price for the benefit of the corporate treasury without signaling to traders that the stock is now over valued, something that no top executive would want to do. ’ ” The losers.

Price 8

Price Franchising Short-term CFO 8

Harvard Business Review

JANUARY 4, 2017

I’ve recently been thinking about this with regard to how leaders can be more strategic, able to effectively execute the core of their business while remaining open to trends in the market and adapting to meet them. Markets demand that companies and people adapt and change constantly.

Agility 15

Agility Balanced Scorecard COO CFO 15

Harvard Business Review

OCTOBER 7, 2015

market has witnessed a substantial rise of activist investors. is a top performing S&P 500 listed company whose two-year total return outperformed the market by over 60%. At the very least, the team should include the CEO, CFO, IRO, Board Members and General Counsel. Over the last three years the U.S. Example: Jolly Inc.

How To 8

How To Due Diligence Strategy Proposal 8

Harvard Business Review

MAY 5, 2017

“It’s the middle of the week, and it’s a day for concentrated work, like detailed analysis.” Two years ago, when Mark Scott took the job as chief marketing officer at Apixio, a digitized medical records company, he knew that his commute would be bad. “Wednesday is not a slacker day,” he says.

Proposal 14

Proposal How To Case Study Motivation 14