N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 382

Media Blog Tools Influence 382

Harvard Business Review

MAY 22, 2018

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Data-Driven Marketing.

Automotive 8

Automotive Brand Technology White Paper 8

N2Growth Blog

AUGUST 12, 2010

I have found that highly productive executives and companies clearly understand the value, leverage, efficiency, and economies of scale that are generated by assembling highly focused, motivated, and productive teams. Everything I know of Dan indicates he is a mature, supportive leader with his ego in check. That's consensus."

Consensus 388

Consensus Team Building Blog Team 388

Harvard Business Review

APRIL 4, 2013

Soda, or Carbonated Soft Drinks (CSD), is dominated by huge multinationals like Coca Cola — only the most recognized consumer brand in the world. Their distribution systems make CSD items available in virtually every retail format, in every country in the world, and have cost efficiencies that emerging brands cannot achieve.

Maturity 8

Maturity Merchandising Retail Brand 8

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist

Marketing 12

Marketing Advertising Chief Information Officer Technology 12

Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Brands like ours need highly creative content — lots of it.

Advertising 8

Advertising Marketing Storytelling Brand 8

Strategy Driven

MARCH 18, 2011

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

Resources 51

Resources Industry System Strategy 51

Harvard Business Review

OCTOBER 1, 2012

Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. Our participants were responsible for employer branding efforts in their companies. Delivering on your promises.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JANUARY 28, 2015

It has disrupted mature industries, such as hotels and automotives, by providing consumers with convenient and cost efficient access to resources without the financial, emotional, or social burdens of ownership. For example, we are currently seeing the rise of Uber in the short-term car-ride market.

Competitive Advantage 8

Competitive Advantage Hotels Short-term Brand 8

Harvard Business Review

APRIL 4, 2014

Despite entering the world’s largest personal care products market in 1996, Revlon was able to generate just 2% of sales from China 17 years later. Around the same time, the French beauty company, L’Oréal, said it would stop selling its flagship brand, Garnier, in the country. 2 in the market. 2 in the market.

Supply Chain 9

Supply Chain Retail Chemicals Marketing 9

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. Supermarkets are a case in point.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

OCTOBER 26, 2015

A recent USC study shows that across multiple and diverse markets, industries are 25% more likely to be “highly concentrated” than they were 20 years ago. Yet at the same time, America’s largest companies are more than twice as likely to lose market share than in 1980. corporate consolidation.

Competitive Advantage 8

Competitive Advantage Pharmaceuticals Industry Trends 8

Harvard Business Review

DECEMBER 10, 2015

This was not a brand-new way of thinking for us: For more than a decade, we have had a successful partnership with Lurie Children’s Hospital in Chicago. Our partnering skills were maturing, so we became more precise in our evaluation process and expectations. Indeed, market share in each service line has grown substantially.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Harvard Business Review

JANUARY 27, 2014

Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. The forces of lawmaking, jurisprudence and, yes, ethics bring about sufficient transparency, market efficiency and fair business behavior for the conglomerate not to be worth its salt. Take a tobacco company in the U.S.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

AUGUST 18, 2015

There were also branding benefits to the change, as Kevin Lane Keller explained in another article. Alphabet, Larry Page writes on abc.xyz —Alphabet’s new URL—stands for two things: A collection of letters that represent language, the substrate for Google’s indexed search results (the company’s mature business).

Strategy 8

Strategy Maturity Business Model Wireless 8

Harvard Business Review

SEPTEMBER 27, 2012

In order to grow profitability and fight margin pressure, Gerber executives turned towards a market they hadn't successfully penetrated for decades: adult food. In it's infancy, it's designed to bring innovation to the market. But that's not what life is like within a mature organization.

Innovation 15

Innovation Company Venture Capitalist Maturity 15

Strategy Driven

MAY 21, 2018

Sadly, in the ruthless world of business, there is no room for sentiments and no scope for startups that cannot be as efficient or ruthless as major corporations. Given this, the one aspect where startups get trumped by big corporations is marketing. Going for content marketing. Indulging in effective public relations.

Marketing Strategy 51

Marketing Strategy Marketing Strategy Benchmarking 51

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Then, they construct a plan to build and sustain advantaged positions, and, finally, they execute it rigorously and efficiently. Novo Nordisk employed a shaping strategy to win in the Chinese diabetes care market since the 1990s.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” Only a handful of so-called unicorns — companies that have achieved a valuation of over $1 billion in the last 10 years — come from Israel, and only one Israeli firm, Teva, ranks in the world’s 500 largest companies by market capitalization. We think so.

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8

Harvard Business Review

MAY 17, 2016

You can think of these distortions as a set of lenses to focus your attack on this chronic disease of maturing companies. An example is the Monday Meeting used by L Brands, the company run by Les Wexner, cited by HBR last year as the CEO with the best unadjusted financial performance in the world.

Execution 10

Execution Bureaucracy Self-aware CEO 10

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11