The Horizons Tracker

FEBRUARY 8, 2024

Innovation involves trying out new things, making improvements, and seeing what works in the market. However, when they looked at just the difference in how long the CEO and the CFO (the person in charge of the money) plan for the future, it didn’t seem to matter much. This takes time and patience.

Innovation 94

Innovation Company Short-term Long-term 94

Lead Change Blog

MARCH 11, 2021

This fantastic news has deservedly boosted the stock market, and lots of companies are shifting to retract planned staff and budget cuts. James asked the CEO to approve the purchase of the equipment and its immediate rollout, instead of waiting another year, as first planned. COVID-19 and the Attentional Bias.

Constraint 150

Constraint COO CFO Webinar 150

N2Growth Blog

OCTOBER 11, 2022

plan to increase their use of executive search firms, but another 52% are likely to use them for confidential searches. At N2Growth, we iteratively source and stay in the market until a finalist candidate is found. C-Suite: CAO, COO, CFO, CTO, etc. The report noted that not only do 30% of top business leaders in the U.S.

Execution 217

Execution CTO COO CFO 217

Coaching Tip

SEPTEMBER 30, 2011

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:

B2C 95

B2C B2B Marketing CIO 95

In the CEO Afterlife

SEPTEMBER 6, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. The Nuts and Bolts of the Strategic Plan [link]. Strategic Plans have to start with deep strategic thought and the right conviction. You’re Not a Real Marketer until You Create a Brand [link]. ” Self-assessment is never easy.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

LDRLB

SEPTEMBER 28, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. CEOs must watch for that.

CEO 116

CEO CFO Human Resources Real Estate 116

Strategy Driven

DECEMBER 31, 2015

Mention your thoughts to the VPs of Sales and Marketing as you’d all need to share budget. have a formal meeting with VPs of Sales and Marketing and the head of Technology (the 4 of you make up the foundation of the Buying Decision Team (BDT)) to discuss ideas to move forward and upgrade your site, including bringing in a web design vendor.

CFO 50

CFO Consensus Budgeting Brand 50

Next Level Blog

DECEMBER 1, 2020

A number of them have brought me back to work with them again as they move to their next level like from CFO to COO or, in another example, several times over the years as the leader moved from VP to SVP to business unit president to, finally, CEO of his company. There would not be an Eblin Group without her.

Development 241

Development Long-term Workshop Learning-by-Doing 241

Mike Cardus

JANUARY 7, 2014

Mark’s inability to see multiple plans , challenges, and opportunities then be able to use his cognitive-processing to think + lead through this change…meant that he was unable to execute the changes that are needed to sell to a different customer in a different environment. Consulting and examining this with the company CEO, CFO, COO and Sr.

Charisma 129

Charisma COO CFO Executive Coaching 129

Great Leadership By Dan

MAY 7, 2020

Put it this way: just because an agency placed a technical Project Manager at a software company doesn’t mean they can find the right Chief Financial Officer or Director of Marketing in the same industry. The questions you need to ask are: how do they plan to do so, and are they capable of delivering on that promise?

Execution 213

Execution Chief Financial Officer Industry Strategy 213

Strategy Driven

NOVEMBER 22, 2016

Below I’ve listed a few stakeholders and corresponding Core Ideas to pitch to them regarding the European market entry: VP of Sales: “We should enter the Italian and German markets because we can generate $XMM in sales.”. I’m making a pitch for entering the Italian and German markets no matter who my stakeholder is.

Metrics 50

Metrics CFO Chief Financial Officer Marketing 50

Strategy Driven

NOVEMBER 3, 2021

If you’re tense or distracted by the planning and anticipation of your next move toward your opponent, you’re much more likely to be hit. He was President, CFO, General Counsel, and the second largest shareholder of PDS Tech prior to its purchase by AKKA Technologies. About the Author.

Open-book 96

Open-book CFO Learning-by-Doing Audience 96

Strategy Driven

MARCH 20, 2021

If you’ve been in the market for new business insight technology, such as a financial services analytics solution, the benefits of these are obvious. It’s usually the job of a bank’s chief financial officer (CFO), chief risk officer (CRO), or chief technology officer (CTO) to oversee tech implementation.

Technology 69

Technology Chief Financial Officer Banking Chief Technology Officer 69

CO2

SEPTEMBER 6, 2018

Org charts can be arranged by function, process, product, market, customer, geographic, matrix, or a combination approach. Your org chart can tell a more informed story by adding compensation information, date hired, communication/leadership style, potential successors, and the development plan. Development Plan.

Leadership Styles 87

Leadership Styles COO Learning-by-Doing Planning 87

CO2

SEPTEMBER 6, 2018

Org charts can be arranged by function, process, product, market, customer, geographic, matrix, or a combination approach. Your org chart can tell a more informed story by adding compensation information, date hired, communication/leadership style, potential successors, and the development plan. That’s really short-sighted.

Leadership Styles 78

Leadership Styles COO Learning-by-Doing Planning 78

Strategy Driven

SEPTEMBER 1, 2020

How would your CFO or CIO handle this? We plan to release firmware updates that fix all vulnerabilities for all affected products that are within the security support period. An excerpt is below. We have become aware of vulnerabilities involving certain NETGEAR products and have issued a security advisory.

Bottom-up 94

Bottom-up Software Policies CIO 94

Rich Gee Group

DECEMBER 11, 2010

What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. For some positions (CFO, CIO), all their hard work to make it to the table is now useless when they need to use skills other than IQ: Communication – Communicate clearly and concisely.

CEO 238

CEO Development Licensing Motivation 238

Marshall Goldsmith

DECEMBER 26, 2011

Recently, in a conversation with the CFO of a blue chip company, I observed an example of the impact of this increased compensation. The CFO replied, "You are getting paid as much a partner in one of the top professional services firms. One of his direct reports complained, "I didn't go to work in a major corporation to work this hard.

Health Care 132

Health Care CFO Competitive Advantage Outsourcing 132

N2Growth Blog

FEBRUARY 8, 2019

Missing the turn or making it too late can cause a company to stagnate or implode or can spell the death of the idea; or worse, the idea becomes someone else’s to bring to market without you. Maybe your CFO is a family friend. People know the strategy and plan to realize the vision. Others do not. What’s the differentiator?

Delegation 201

Delegation Maturity CEO Execution 201

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

The Empowered Buisness

JULY 14, 2015

For example, A successful CFO is likely to have such MAPs (Motivation and Attitudinal patterns) as — strong motivation toward procedures over options; a preference for solving problems over focus on goals; and a high past time orientation that drives focus on traditions, past experience and benchmarks.

Motivation 100

Motivation Leadership McClelland Long-term 100

Harvard Business Review

JULY 17, 2017

Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. The Future of Financial Services.

Industry 12

Industry Short-term Planning Long-term 12

Harvard Business Review

JULY 31, 2017

Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.

Marketing 8

Marketing Root Cause Analysis Management Supply Chain 8

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

JANUARY 11, 2016

The 1990s saw the rise of the strategic CFO, and more recently many companies have created a chief strategy officer (CSO) position. Such friction is destructive — and a huge missed opportunity, because the CFO and the strategy head are far more effective when they collaborate. Tapping the most promising growth spots.

Strategy 8

Strategy CFO Finance Short-term 8

Harvard Business Review

JANUARY 28, 2015

Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin. Once the drivers of the costs of the journey are understood, marketing can work with operations to address them. Consider how Dutch energy company Essent is redesigning the customer experience.

COO 8

COO Planning Metrics Call Center 8

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Focuses on business development and implementation of new business plans across the Region. Former SVP at Citi in both marketing and business development roles. Co-author: Predictable Magic.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

MAY 28, 2018

Then a new CFO joined the company: Masashi Oka, a financial industry veteran who had played a key role in transforming Mitsubishi UFJ Financial Group-owned Union Bank in the US. At the urging of many investors, President Ushida also took the decision to discontinue the company’s three-year growth plan.

Company 8

Company ROIC CFO Restructuring 8

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

MARCH 15, 2016

This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. “We are trying to use the index to change corporate behavior,” said Mark Wiseman, chief executive of the Canada Pension Plan Investment Board, the lead investor in the initiative.

Short-term 8

Short-term Long-term CFO Wiseman 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Strategy Driven

JANUARY 28, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Servant Leader 50

Servant Leader Newsletter Resources CFO 50

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” This would require an action plan, time, and organizational commitment. Don Farrall/Getty Images.

CFO 8

CFO CEO Agility Marketing 8

Strategy Driven

JULY 27, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Case Study 50

Case Study Technology Resistance Project 50

Harvard Business Review

APRIL 19, 2011

The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. Introduce Celebrating Failure Day.

NPV 16

NPV ROI CFO Consensus 16

Harvard Business Review

MAY 3, 2017

” When Quinn accepted the CHRO role at Boston Scientific, her HR organization planned to implement a program even though they knew it probably would not work. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.”

Quinn 13

Quinn Execution CFO Forrester 13