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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. Even worse, functional processes — finance, human resources, sales, etc. Synchronize siloed processes : Imagine if ATC activities were standard but siloed off from other aviation processes, such as airport gate management.

Industry 270
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value. No product or service can sustain a competitive advantage on its own.

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Technology Literacy Will Determine a CFO’s Success

HR Digest

“ CFOs are leaning into the ‘digital mandate’ and are investing heavily in next-generation technologies,” said Alexander Bant, chief of research in the Gartner Finance practice. Another survey by Sage that polled 1,900 finance leaders across industries and countries revealed that CFOs are seen as key drivers of change and profit.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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April 2021 Leadership Development Carnival

Lead Change Blog

Ken shares: “ The “rocks in a jar” approach to time management is a good one, but they left a lot of things out that would help us be even more effective at managing our time; here are 11 of them. Stephanie Skryzowski of 100 Degrees Consulting provided How to Create a Monthly Finance Routine. ” Connect with Stephanie here.

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Trent Henry on Building Tomorrow’s Leaders

HR Digest

The interview also explores EY’s innovative talent management approach, leveraging AI for recruitment and lifelong learning opportunities. How do you ensure that these values are embedded within the organization’s talent management practices, and what strategies do you employ to promote a diverse and inclusive workplace culture?