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SMS & Email Are The Best Lockdown Marketing Strategies

Strategy Driven

The one place where you shouldn’t be decreasing spending is your marketing strategy. Email marketing has an advantage that no other marketing type has. Ensure that your message during this crisis is pitch-perfect. With more time on their hands, customers are more open to SMS and email marketing campaigns.

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Prestige Underpins Employee Perks

The Horizons Tracker

While employee perks may seem to be somewhat ubiquitous, research from the Kellogg School of Management at Northwestern University suggests that more prestigious organizations are more likely to offer such perks. In some ways, this should come as no real surprise, with glamorous firms often having an advantage in the labor market.

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The “Golden ISA” of Post-Pandemic Business Presence

Strategy Driven

Your audience has learned new behaviors during the health crisis. Indeed, Google is the holy grail of marketing and customer acquisition for small businesses. Therefore, you need someone who can help manage cybersecurity risks, tech issues, and IT network to make the most of your resources. Not sure where to start?

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9 Recession Proof Stocks to Invest in When the Economy is Down

Strategy Driven

COVID-19 has taken a great blow to stock markets worldwide. Ironically, this is a great time to invest in the stock market. Recessions are a great opportunity to buy value stocks at discount prices. Recessions are a great opportunity to buy value stocks at discount prices. So you can still buy it at a discount.

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The Coronavirus Impact: How to sell your company to potential employees

Strategy Driven

Today’s article will therefore look at some of the ways you can sell your opportunity to a potential employee, and boost your workforce amid this crisis. They know that this is a fast-paced market, and one that is going to be changing by the day. Emphasize your long-term plans. Be flexible with your contracts.

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The Mylan EpiPen Debacle: How Tremendous Greed Can Lead to the Demise of a Leader

N2Growth Blog

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. ” “The reality is and the brand pharmaceutical market, this isn’t an EpiPen issue. So $137 per pen.

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Healthcare Mergers: An Emerging Crisis | StrategyDriven

Strategy Driven

Many established actors in the health care industry – including insurers, brokers and providers – are searching for ways to increase their market clout. Insurers claim that these discounts are necessary to help them secure the best possible deal. Many insurers simply exit a market once a rival negotiates an MFN.

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