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11 Strategies to Expand Your Service Offerings in 2023

Strategy Driven

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. Conduct Market Research The first step in expanding your service offerings is understanding your target market. Not sure where to start with market research? Let’s dive into it: 1.

Strategy 112
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Customer Experience: The New Battlefield for Business

Joseph Lalonde

Brand advocates are invaluable because they help you win new customers through word-of-mouth marketing. Word-of-mouth marketing is one of the most effective forms of marketing because it comes from a trusted source. This can be accomplished through market research and data analysis. 7) Implement technology: .

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The Payday Puzzle: Solving Employee Compensation and Benefits

HR Digest

Managing employee benefits and compensation is an essential function for any organization that wants to attract, retain, and motivate top talent. In this article, we explore the importance of managing employee compensation and benefits and offer some tips on how organizations can promote pay equity effectively.

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How Do Employees Feel About The Need To Retrain?

The Horizons Tracker

While it’s largely foolhardy to place too much faith in the various estimates of individual jobs vulnerability to technological and economic disruption, what seems far more certain is that disruption will become a way of life, especially in an era where our life expectancy continues to grow and therefore our time in work stretches outwards.

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Six Ways A Small Business Can Use Outsourcing

Strategy Driven

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming. Now, I don’t want anyone to think that I don’t value information technology.

Power 100
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Big Data In Your Shampoo?

Mills Scofield

.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well.