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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

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The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

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Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

We offer seven strategies: Accept that employees are going to have the need to conduct some personal business. Marketing might need greater bandwidth for YouTube campaigns, for example. Keith has over 10 years experience in telecommunications and data networking. Limited usage of for example Gmail or Yahoo! About the Author.

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Apprenticeship Levy flexibility and productivity

Chartered Management Institute

This focus on short-term challenges neglects the development of essential management and leadership skills. Work Based Learning Lead, phs group I know more about budgeting, about innovation, about how to manage the finance side of a business, I know more about commerciality and strategy.

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. This customer discovery process let me identify the forces acting on a worker.

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StrategyDriven Podcast Episode 38a – Overcoming Resistance to.

Strategy Driven

He is an advisor to business leaders from a variety of organizations throughout the world, including major Fortune 500 companies, as well as private and nonprofit institutions in industries such as aerospace, healthcare, government, professional associations, telecommunications, and finance.

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The 5 Goals of a Project Manager | StrategyDriven

Strategy Driven

Written in a clear, professional and straightforward manner, it is relevant to the management of all types of projects, including IT, construction, engineering, telecommunications and government, as well as many others.

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